The French social advertising urges to be "more legible" with dust.
Green dust in the green container!
Not all is fine in the Danish kingdom — and in Europe, similar, quite often miss by a garbage tank. With a view of increase of "garbage literacy" Parisian office McCann Erickson has developed the scale advertising campaign including printing and ambient means for the mayoralty of Paris.
Yellow dust in the yellow container!
Painted in colours of corresponding containers (green — for a food waste, yellow — for industrial) the dust urges Parisians to sort dust correctly. Thanks.
Canadian agency Bleublancrouge has created a spot and prints to campaign "The Gift of Reading" on gathering of books to requiring children. This year agency Bleublancrouge has joined struggle against illiteracy and narrowness of private worlds of some children.
Food for our imagination
Gaëtan Namouric, Executive Vice-President and Creative Director: "In Quebec there are children who in general do not have any new book. Reading is a food for our imagination. And when the child does not have possibility to read, the world grows dull... This improbable injustice should mobilise people and the organisations, working in culture, media and advertising. What will be our future if people do not understand our messages?"
Defective fantastic heroes
The spot and prints in which to us show the sick, old and unfortunate Cinderella, Peter Pena, the Gnome and other well-known heroes of the best children's fairy tales is a metaphorical illustration of the future of human culture and inferiority of consciousness of the person.
Campaign slogan: "When we do not read, the imagination disappears".
The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.
Not to sleep during driving!
A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.
Organisation Partnership for a Drugfree continues advertising campaign Above The Influence.
Instead of want-whether to poison?
A series of posters shows, as various wreckers, such as cockroaches and rats, recommend each other the poison intended for their destruction. Thus drugs contact poison which will inevitably destroy the person.
The agency 303 has developed a series of prints for Australian organisation Royal Life Saving which deals with problems of accidents on water with children and adults.
The advertising campaign warns against bathing in a condition of alcoholic intoxication.
Slogan: «Almost half of all adult drowning deaths involve alcohol».
Sun-protection cream String Beauty 50 + forms a filter on a skin literally words.
The cream with ultrahigh level of solar protection String Beauty 50 + is intended a skin sensitive to ultra-violet radiations. Means with factor SPF 50 + name sun-protection screens which provide the maximum protection against the sun. This characteristic of a product was used also in the advertising campaign by agency JWT PARIS.
On prints STRING BEAUTY in a screen role act as jalousie. The skin of girls on a beach is represented in the form of the closed dark jalousie through which any ray of the sun does not get.
Agency Pragma DDB (Chile) advertise a preparation for growing thin by means of "fat-free" cows and pigs.
The preparation for weight reduction XENICAL has replaced a communication platform with frightening on the encouraging. If earlier advertising maintained an image of death and was accompanied by a slogan «Lethal obsession» last prints urged to encourage target audience in hard business of a weight loss.
The pig and cow inform modelling appearance to the consumer an essence of action of preparation Xenical: thanks to the basic component of a preparation, the human body does not acquire the fats arriving with fat food. Brawny animals urged to illustrate a slogan: "Reduce fat from your meals".
Earlier advertising of a preparation was also more medical: adiposity represented not as a cosmetic lack, and as illness which can lead to a lethal outcome. Coffins from a butter and a skull from fat cheese are capable to influence deeply fear of the person before death, but lean cows cause the necessary associations with health and symmetry.
"Uproot these fetid mushrooms!" — calls a slogan of antifungoid ointment Tolnaftate. The creative thought has induced Philippine advertisement makers DM9-JaymeSyfu to compare a stench proceeding from feet, to other sources of a stench. Creators inform thought what to have not healed fungus of foot is all the same what to carry footwear from dead rats, rotten fish and excrements.
Representing action of a preparation for men Powerful Orange, the Brazilian advertisement makers have slightly gone too far in the product image.
It is clear, that the communicative base of advertising of a preparation for men Powerful Orange is under construction on idea such "the assistant for men" which can incur physiological problems and allow guys to take pleasure simply in a life. However creators Arteria Comuncação have a little bent — and tablet Powerful Orange looks any more the assistant, and importunate the third superfluous.
Idea artistic realisation — romantic relations, warm tone and sincere feelings — at high level, but the tablet smiling in all mouth obviously breaks idyllic mood of prints.
Creators Indian Ogilvy and Mather have thought up the visiting card for the doctor, which itself begins survey.
Rather original visiting card for lung specialist Pramoda Nifadkara has thought up Indian Ogilvy and Mather. Cut-away is executed in the form of a balloon and to read, that on is written on cut-away, it is necessary to inflate a ball. Thus it is possible to check up simultaneously force (and health) the lungs.
The Argentina school of advertising has created a print for Alka Seltzer. A fried eggs and slices of a fried potato are transformed into a dietary salad with vegetables and fruits. The main message of Alka Seltzer: this water relieves a heartburn.
