The True Baby Bottles & Mattresses

The Healthy Baby Bottles

Earlier thought that a glass baby bottles is an ideal for a baby because the glass bottles for sterilization much better. But, at present time there are qualitative baby bottles which are made from a polymer and these bottles is absolutely comparable to quality of the glass baby bottles. As a rule, they possess all characteristics from the glass baby bottles.

The plastic baby bottles are not afraid of such things as the high temperature, a sterilizer, a heater, can be used in microwaves. It's possible to carry that fact to their advantages that the plastic baby bottles weigh much less, than their glass analogues and them cannot be broken.

Today, there is a set of samples of the small plastic bottles. Their specification is various enough: there are baby bottles which have the indicator of temperature changes, there are small bottles which, in case of need, can be transformed into a cup, there are bottles steady against use of such object, as a heater or a boiler. Anyhow, always there is a chance to look at the baby bottle reviews, therefore to be engaged in a choice of the baby bottle is a serious business.

The True Baby Mattress

So, you have bought to the kid the true baby bottles, the baby toys, and the baby cot in which he will sleep. Time has come to reflect on selection of a correct mattress. In the modern conditions of abundance of the baby goods on a commodity market for newborn children, a choice of a crib mattress — a problem demanding careful viewing of all variants. You would like, that your kid slept easily? Then you need to know about several rules which should be remembered, choosing a mattress for the baby.

The Rules of a Choice of the Baby Mattress

1. The first rule — the crib mattresses should not contain any synthetics or polymeric materials (or at least, to contain it at a minimum level).
   Because, all kids often have allergies to the synthetic substances. It concerns all baby goods, including complete sets in a bed. Therefore it's necessary to choose only mattresses from a natural material. It can be latex or a coconut crust. The mattress cover should have a minimum of seams and is sewed from natural Eco-pure materials.
2. The second rule — the mattresses should correspond to dimensions of the baby bed.
   Discrepancy of a mattress to the baby bed will cause discomfort and also constant displacement. Before purchase, I recommend to use the crib mattress reviews, thus you save your money and will choose the mattress according to the bed of your baby.
3. The third rule — the mattress should be elastic.
   There is an opinion that the baby mattresses are obliged to be soft. However, it is necessary to remember that the organism of the child is not formed, thus the elastic baby mattresses will advantage in formation of a true backbone of the kid.

Warsaw: a casino — only in luxury hotels

The authorities of Warsaw lobby introduction of the new bill of casino placing. According to their offer, new gambling institutions can open only in territory of the most expensive and luxury 5-star hotels.

Juvenile justice in the action

The city authorities thus intend to protect juvenile citizens from access to slot machines as in hotels, — selectively check "passport age".

According to the current legislation, the city administration can only offer the bill, thus the definitive decision on casino placing will accept only the Ministry of Finance. At present in Warsaw are based seven gambling houses, informs Tur-Info.pl.

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Your change can change lives

Within the limits of social campaign against children's prostitution agency BBH London has placed interactive video-posters in city streets.

Fund of the help to children

The British organisation of the help to difficult children and teenagers Barnardo's has started campaign «Turning Children's Lives Around», called to pay attention to a problem of children's sexual violence and to collect donations in fund of the help to children, the tyrants who have fallen by victims.

Interactive thanks

The main heroine of campaign was the girl-teenager who has acted in film in TV a spot, and also has appeared on the interactive video-posters placed at bus stops and streets of London. The posters supplied in capacities for donations, represent the girl hammered into a corner. When the passer-by endows a coin, the girl lifts eyes and smiles in a gratitude sign, and on the screen there is an inscription "Thanks".

Campaign for gathering of books for children

Canadian agency Bleublancrouge has created a spot and prints to campaign "The Gift of Reading" on gathering of books to requiring children. This year agency Bleublancrouge has joined struggle against illiteracy and narrowness of private worlds of some children.

Food for our imagination

Gaëtan Namouric, Executive Vice-President and Creative Director: "In Quebec there are children who in general do not have any new book. Reading is a food for our imagination. And when the child does not have possibility to read, the world grows dull... This improbable injustice should mobilise people and the organisations, working in culture, media and advertising. What will be our future if people do not understand our messages?"

Defective fantastic heroes

The spot and prints in which to us show the sick, old and unfortunate Cinderella, Peter Pena, the Gnome and other well-known heroes of the best children's fairy tales is a metaphorical illustration of the future of human culture and inferiority of consciousness of the person.

Campaign slogan: "When we do not read, the imagination disappears".

Unwritten children's destiny

BBDO Mexico has developed campaign for fund Sabritas which is engaged in the help to homeless children, needy and to children from unsuccessful families.

Basic work Sabritas — supply of such children by school education and meal, and also the general supervision in local shelters. All it becomes on payments and donations which, traditionally, does not happen much.

Shared money with needy children

That people shared money with children, has been made three animation rollers in which the basic leitmotif sounds so — the destiny of such children is not written up to the end, and people have a possibility to change the future history of their life to the best.
Three spots develop this thought, each time coming little bit further and changing in destinies of children is little bit more.

The destiny is not written. Let's destiny change

Listen: ear-phones kill people!

DDB Sydney (Australia) has started social campaign which lifts a theme of a carelessness of pedestrians on the road, caused by use of ear-phones.

The agency underlines, that the set of teenagers dies, listening to the iPod's during street transition.

Ear-phones-murderers

Ipod — kills!

The creative idea shows wires from ear-phones as a chalk which lead round bodies of victims.

Social Projects: Stop Smoking!

If a cigarettes no off — they kill you!

A cigarettes have killed many people, STOP IT!

Sofas are hazardous to health

Public organisation Sreate a Movement urges youth to move more and correctly to eat.

According to organisation Sreate a Movement — the principal view of movement at modern youth is an immovability.

Really, basic body of interaction with a reality at modern teenagers of a steel of an eye — staying time most part behind the computer and the TV, and also eating food dust, teenagers have every chance to die before the parents. Brilliant idea MacLaren McCann Calgary — to represent the died teenager not in a coffin, and on a sofa with the panel in a hand.

The active way of life is not about us

Sofas kill

Monsters hint at how much the unnecessary is pushed by children in the stomachs and as a lot of time lose, being played with various technics. Motto Сreate a Movement — "Eat smart, move more".

Them cars do not interest

Sad creative on a theme of children's death rate on roads from Belgian agency Happiness.

"Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

To kids the road looks diferent

Attention — children!

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon.
Printing campaign calls drivers for cautious driving in places where there can be children.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

The Thick Children Have the Thick Heroes

Royal Life Saving: do not drink and do not sink

The agency 303 has developed a series of prints for Australian organisation Royal Life Saving which deals with problems of accidents on water with children and adults.

The advertising campaign warns against bathing in a condition of alcoholic intoxication.

Slogan: «Almost half of all adult drowning deaths involve alcohol».

About chickens in ear-phones

Children's television channel Nickelodeon has united with organisation Safe Kids USA and has started in States the television spot which has been thought up by director Harry Cocciolo from Tool.

Nickelodeon tries to influence rather adult part of the audience — on teenagers. Which go with players, correspond a constant with friends on sms and endlessly crack by phone. That at road transition can affect in the most sad image.
In a roller «Chicken» the famous is beaten to Americans a joke, which already more than 160 years. It is a riddle «Why did the chicken cross the road?». To a hen from a riddle have given a kind of the teenager which it is important and very inattentive with a iPod player in ears goes on sidewalk, and then also inattentively tries to pass road.

After the down and feathers have settled on asphalt, in a shot there is an invited star — actress Jennette McCurdy which name does not speak anything to adults, and here to children and teenagers the actress is known as Sam Puckett from show iCarly.

«It is unimportant, why you pass street. To pass road, you need to show attention. Cease to correspond, hide mobile, switch off music... And it is a hen-stuntman»

Dirt it is good!

While all decent brands of detergent powders in the world promise a dazzling whiteness and instant removal of all stains, concern Unilever "resolves" one of the brands to turn inside out usual messages and communicate from the audience a little differently...
Any more the first year powder OMO and agency BBH declare "the Dirt it it is good!".

To be spoilt it it is normal for the child who grows, creates, learns the world and has fun how naturally for normal children. Except advantage developing, that children so conduct themselves there is an advantage for health - they form strong immunity. Starting this campaign, the owner of a brand, company Unilever, hopes also for social effect as present children grow in a cocoon of the city apartment, pasted to the TV and the Internet.

OMO declares: "Phrase" the Dirt it is good "underlies our brand and is protected by the patent which gives to your children freedom to be spoilt, and to you to be assured that OMO will remove all these terrible stains. We believe, that the dirt is very necessary for completeness of our life, both for young, and for the elderly. And since then, as we have started this campaign, sales OMO have grown on 5%".

Buying for a minor?

"If you knew what was going to happen, would you still give minors alcohol?"

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Every kid on the street has a story.

“Many of the homeless youth on our streets have escaped from homes filled with abuse and violence. Directions is a 24 hour resource centre where they can find the support and tools they need to get off the streets for good.”

Another's children do not happen

“Neglected Children are made to feel invisible.”

“Thank you for seeing me!”

Stop Child Abuse Now
Melbourne, Australian Childhood Foundation

Protect children

Help kids be kids

Australia, Children’s Hospital Foundations

Lawn-mowers in the opinion of children it is very cheerful

Agency Serve (USA) has presented, as lawn-mowers look in the opinion of children.

Lawn-mower to children not a toy!

You see a lawn-mower, children see entertainments. That is why annually there is a set of wounds from which the agency wishes to neglect.

Dangerous lawn-mower

Children-colour-blind persons their their animated heroes

JWT Kuwait has lifted a daltonism theme in a series of posters for hospital Taiba, to be exact for ophthalmologic branch.

Animated colour-blind persons

The agency has shown children's heroes how they see children with daltonism.

Animated superheroes