In Israel have established a 20-metre bottle

Israeli agency Shalmor Avnon Amichay/Y&R Interactive has established a huge bottle made of the cars which have suffered in road accident, on a brisk line about Tel Aviv.

In Israel have established a 20-metre bottle

For a 20-metre sculpture are spent 15 tons of metal (or 80 old cars). Cars chose only after road accident. Sculptors have worked at metal, having formed a bottle sculpture.

80 Fatal Cars

«Label says»: "Do not drive the car in a state of intoxication!"
Campaign started this week and will last three months.

Victim of terrible road accidents

Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".

Banal drunkenness

Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.

Has taken alcohol — do not sit down in the car!

As could and as it has turned out

The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».

Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO.
Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.

The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.

Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.

But has not stopped.

Dangerous driver's dreams

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.

Not to sleep during driving!

A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

Dangerous pink dreams

Karl Lagerfeld and social advertising

The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.

Design protective waistcoat

At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.

According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.

Karl Lagerfeld for personal safety

According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.

Them cars do not interest

Sad creative on a theme of children's death rate on roads from Belgian agency Happiness.

"Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

To kids the road looks diferent

Attention — children!

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon.
Printing campaign calls drivers for cautious driving in places where there can be children.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

What it will turn out if to mix two cars?

At collision of cars Volvo and Volkswagen the new mark of car Volvokswagen can turn out.

Belgian agency Duval Guillaume (Antwerp) has developed social campaign about safe driving, having shown that is formed at collision of 2 cars.

Seat belts help not to jump out of photoframeworks

The New Zealand society on safety of traffic Rodney District Council and agency Saatchi & Saatchi Auckland have shown as seat belts can keep relatives.

Safety of traffic

I will remind, that earlier the advertising film which can be seen only for the speed 100 km/h has been presented to advertising campaign campaigns.

Do not hurry up to live!

Pedestrian crossing or prison lattices?

The new social advertising made Australian advertising agency Saatchi & Saatchi, has presented a pedestrian crossing in the form of prison lattices.

Campaign against excess of speed

Australian organisation Pedestrian Council of Australia, protecting the rights of pedestrians, conducts thus special campaign against excess of speed by drivers. The text under a pedestrian crossing says: "Don't speed".

The driver — do not exceed speed!

Advertising film for the speed 100 km/h

Saatchi & Saatchi, New Zealand have made a real short animation spot by means of the outdoor advertising for Rodney District Council.

Social propaganda

Billboards have been placed is close to each other enough so that the cars passing by for speed above 100 km/h motorists could see an animation roller which suddenly came to an end with flash with an inscription "Do not allow your life to be carried by before eyes. Reduce speed".

Social billboards

Please, do not drink when drive the car...

Do not drink at the wheel!

Guinness Draft — Please don'nt drink and drive

Parking for drunk drivers

If you find me attractive, do not sit down a wheel

IF YOU THINK I'M CUTE, DON'T DRIVE