The Side Effects: Drugs

Probably, there is no such family where the set of medicines is not stored in a special box for all occasions of the life. Thus people buy the majority of such medicines, without recommendations of the doctor. So...

The Rules of Medicinal Safety

1. The first recommendation — no self-treatment! If something bad — go to the doctor. Even if you used the drug before. First, symptoms of many illnesses are similar. Secondly, in your organism much could change. Thirdly, your organism could get used to those tablets, and today they any more will not help.
2. If the drug doesn't help, don't increase the minimal dose! There is such concept: «resistance» — that is immunity of an organism to this or that substance or influence. It doesn't depend on quality of the drug — even the most effective medicine can't work perfectly. The occurrence of undesirable pharmacological action of medical products can be caused also through an absolute or relative increase of concentration of medical products in blood plasma, and also the congenital sensitivity to the drug.
3. Don't trust the adv! With its help untwist not too effective or fully non effective drugs. But cheap effective medicines as a rule are not advertised, and a doctors know about that...
4. Don't use a new drugs! Any pharmacist is not capable to calculate all by-effects. Certainly, all novelties are checked on volunteers, but it's not enough of it. There is a concept «the remote results» — the by-effects coming not at once, as a rule — after 5, 10, 15 years... No pharmaceutical company will wait so long. So those who accepts this medicine, involuntarily become the experimental mouse.
5. Read a specialized web portals about the side effects around the drugs. As a rule, similar web portals give the basic information and a structured world tendencies, i.e. the maximum dispassionateness from the manufacturer. I use side effects hub, really clear and healthy content.
6. Sometimes, to get rid of an illness — it's enough to change a way of life. A correct massage and the physiotherapy exercises — the best help at back pains. From a sleeplessness — the good mood and an aromatherapy will ideally help. And so on.

According to the World Health Organization definition, the drug side effects is a reactions to the medical products arising at use, diagnostics and preventive maintenance. A frequency of occurrence of collateral reactions depends first of all on specific features, such as: the gender type, the age of a patient, a weight, a dose, a ways of introduction.

Rescue embraces

Sussex Safer Roads Partnership in the end of January of this year has shown to the British televiewers beautiful and touching history about seat belts.

Family rescuers

«Embrace life» is shows, — the father by the imagined car gets to imagined road accident, but the daughter and mum rescue the father, keeping own hands, as if seat belts.

Effective social video

Social video have been created for demonstration at cinemas so it should not be shocking and terrible. According to the customer of advertising, social video has made impression upon visitors of cinemas.

Scientists have urged men to choose corresponding condoms

The American scientists have urged men to concern more responsibly a choice of the size of a condom, informs BBC. The report on research is published in magazine Sexually Transmitted Infections.

The size of a condom

According to authors of research, the choice of an improper condom on the size forces men to refuse their use that increases risk of infection with sexual infections, and also risk of approach of undesirable pregnancy.

During the work scientists have interrogated 436 men is more senior 18 years which used condoms during sex not earlier than before three months before research. 44,7% interrogated (195 persons) have informed, that used condoms of not suitable size.

Among participants of research, 120 men have declared, that have received less pleasures from sex. 57 persons have noticed, that their partners also were less happy with sexual intercourse.

The African size

The employee of the organisation "International HIV/AIDS Alliance" Gill Gordon has declared, that unlike Europe and the USA at inhabitants of Africa not always are possibility to pick up the necessary size of a condom. According to Gordon, it explains unwillingness of many Africans to use the specified means of contraception.

Dangerous driver's dreams

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.

Not to sleep during driving!

A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

Dangerous pink dreams

Karl Lagerfeld and social advertising

The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.

Design protective waistcoat

At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.

According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.

Karl Lagerfeld for personal safety

According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.

Sex without a condom is similar to free falling

Agency Advantage (Luxembourg) has compared sex without a condom to free falling.

Sexual flight

In an advertising campaign for Ministry of Health, the agency has shown falling people who thus make love.

Homosexual flight

Tagline: To be thrown in air without protection. It is dangerous.

AIDS is a Danger!

Don't Forget About a Condom!

Sex with a pistol

Channel MTV has presented a series of prints of propagation of safe sex.

On what this sleeve alone laying on asphalt is similar?
Why the guy aims in the girl from a pistol?
What for in a condom have thrust a bullet?

Propagation of safe sex

Sex without condoms kills

All is simple — Portuguese Ogilvy realises idea of an advertising campaign of channel MTV, propagandising safe sex. According to founders, the man who does not use a condom, represents threat, comparable with the weapon. The idea is interesting, but is a little one-sided.
If the man — threat of transfer of infections, the woman for the man — similar threat. If to assume, that Portugueses meant undesirable pregnancy sleeves and the weapon here look obvious search.

Girls, protect yourself.
Demand your partner to wear a condom.
Advertising Agency: Ogilvy, Portugal
Creative Director/Copywriter: Edson Athayde
Art Director: Maria Amorim

Rescue service on the sea republic of South Africa

National Sea Rescue Institute celebrates the 40 anniversary.

Special experience of rescuers

Agency Ogilvy Cape Town has underlined the special experience of rescuers got for 40 years of service: "He's 68, because we're 40".

Sea Rescue

Saving lives since 1967

Seat belts help not to jump out of photoframeworks

The New Zealand society on safety of traffic Rodney District Council and agency Saatchi & Saatchi Auckland have shown as seat belts can keep relatives.

Safety of traffic

I will remind, that earlier the advertising film which can be seen only for the speed 100 km/h has been presented to advertising campaign campaigns.

Do not hurry up to live!

A Safety Precautions — the Above All!

Safety Precautions Ignorance

Pedestrian crossing or prison lattices?

The new social advertising made Australian advertising agency Saatchi & Saatchi, has presented a pedestrian crossing in the form of prison lattices.

Campaign against excess of speed

Australian organisation Pedestrian Council of Australia, protecting the rights of pedestrians, conducts thus special campaign against excess of speed by drivers. The text under a pedestrian crossing says: "Don't speed".

The driver — do not exceed speed!

Do not forget to fasten a brain!

The government of Australia together with committee on safety of traffic has started social campaign under a slogan "One cliques it is possible to change your future".

Safety of a human body

The idea of the prints developed by agency MARKETFORCE shows pictures of a X-ray of a human body where separate bodies are attached to each other by a seat belt.

Change the future

The first-ever gay has shared experience

Sensoa, the Belgian governmental organisation on prevention of venereal diseases, has started original and very curious campaign with an appeal to use condoms. Campaign is called "First Gay".

The first homosexual of the world

The protagonist — the elderly man who as it is found out, and has thought up homosexuality, a gay porno, gay bars and gay parties at pool. The gay has come to us to give one wise advice from height of the experience — "Love a life, use condoms".

Campaign was developed by agency TBWA Brussels. As a basis for the creative decision in agency used ordinary opinion on illegibility of homosexuals in sex, about their levity, and consequently about not the longest life.

And that show to the spectator the very first gay who, despite very and very long history of existence of homosexuality, is still live, should suggest an idea to an audience about correct life experience of the hero. Laying on a massage table and telling in the chamber of history of the life, the First Gay every time finishes the history words: "I never forgot about an elastic band. And here therefore I still here".

It is difficult to tell, whether this campaign only on homosexuals or on all levels of population is directed. Advertising spots and prints do not look tritely — more likely ironically, and besides for a role of the protagonist, actually the First Gay, have picked up very charismatic actor who has perfectly played the role.

In previous years governmental (sic!) propaganda Sensoa as differed fair boldness.

Do not speak about sex!

Printing campaign of 2005 "Talk about sex" represented hetero-and homosexual sex. And last year's campaign "Doubts about Contarception" searched and found intimate communications between participants of group photos.

Advertising film for the speed 100 km/h

Saatchi & Saatchi, New Zealand have made a real short animation spot by means of the outdoor advertising for Rodney District Council.

Social propaganda

Billboards have been placed is close to each other enough so that the cars passing by for speed above 100 km/h motorists could see an animation roller which suddenly came to an end with flash with an inscription "Do not allow your life to be carried by before eyes. Reduce speed".

Social billboards