Y&R Paris has shown as small dust causes the big loss

The noncommercial Surfrider Foundation which protect of oceans and beaches, is known for the loud and original advertising campaigns with garbage participation: from garbage create billboards and posters, the garbage kills sea animals and people etc...

The underestimated garbage

Rather big dust

Agency Young & Rubicam Paris (France) has visually shown, that for ocean there is no such concept as «small garbage».

Freakish altars Greenpeace from a paper and metal

Saatchi & Saatchi (Poland) have executed installations from paper and metal dust for campaign Greenpeace — Reincarnation.

Sacrificial altar

Works of the Polish advertisement makers — the real creativity, here weight of details, as a matter of fact — small dust (a coin, a stopper, a napkin, the newspaper). Heaps of artly spread out dust finally form some kind of "altar" on which there should be "regeneration" of a waste in new products.

Altar Greenpeace

Social stylisation

Graffiti and street art was above for a long time already age of the children's protest.

Social graffiti

Social prints of Indonesian advertising agency Petakumpet once again confirm this statement. Certainly, it is more stylistics of early American comics, but placed on a wall, let even virtual, plays a role of street drawings walls.

Game in graffiti

McCann Erickson Paris: Green in the green

The French social advertising urges to be "more legible" with dust.

Green dust in the green container!

Not all is fine in the Danish kingdom — and in Europe, similar, quite often miss by a garbage tank. With a view of increase of "garbage literacy" Parisian office McCann Erickson has developed the scale advertising campaign including printing and ambient means for the mayoralty of Paris.

Yellow dust in the yellow container!

Painted in colours of corresponding containers (green — for a food waste, yellow — for industrial) the dust urges Parisians to sort dust correctly. Thanks.