Social popularisation of potable water

Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.

The future Gold of Cannes

Noncommercial organisation Solidarités International which specialises on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.

In the centre of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.

Installation of light & water

Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.

McCann Erickson Paris: Green in the green

The French social advertising urges to be "more legible" with dust.

Green dust in the green container!

Not all is fine in the Danish kingdom — and in Europe, similar, quite often miss by a garbage tank. With a view of increase of "garbage literacy" Parisian office McCann Erickson has developed the scale advertising campaign including printing and ambient means for the mayoralty of Paris.

Yellow dust in the yellow container!

Painted in colours of corresponding containers (green — for a food waste, yellow — for industrial) the dust urges Parisians to sort dust correctly. Thanks.