The Californian Shop of Medicinal Marijuana

The shop of medical marihuana «SPARC» (San Francisco, California) became the winner of the annual award of the American Institute of Architects (AIA) in the nomination of «the Architecture of Interior Space».

According to developers — «Sand Studios», patients, as a rule, are compelled to buy hemp or marijuana in poorly issued premises. Therefore the architect Erich Pearson, has considered the mission as: "to move medical marijuana from a dark on a sun", giving to potential clients a good mood at purchase.

Thus SPARC is the noncommercial project, called to supply needy patients with chronic diseases by medicinal marijuana at the low prices. Besides traditional forms of a medicine — the dried up inflorescences for smoking and extracts for intake — the shop offers culinary production with marijuana and hemp sprouts. To make purchase it's possible only under the recipe of the doctor.

It's Marijuana Legal!

Marihuana is on sale in chemist's bottles of dark glass with design labels, its storage is carried out in the wooden boxes fixed along one wall as it was accepted in ancient drugstores. The price-list is displayed on liquid crystal screens. The furniture is made of a local oak, a lamp from laboratory glass.

The design of a facade of shop is based on a picture received at the analysis of sequence of DNA of hemp. The facade is executed from glass that should symbolize a transparency and legality of application of medical marijuana.

According to facts about smoking, smoking of marijuana is many times more safe than smoke of usual cigarettes. Besides it, marijuana has positive medical influence on a human body.

Now medical application of hemp is authorized in 15 US states. According to forecasts of experts, by 2016 use of preparations of hemp (medicinal marijuana) can be legalise marihuana in Mexico, thus volumes of its sales will reach $8,9 billion/Year.

Marijuana Legalize!

6 Facts About Smoking

1. Each 8 seconds, in the world dies 1 person, a cause of death — the tobacco.
2. China is the native land of 300 million smokers which consume approximately 1.7 trillion cigarettes/Year (or 3 million cigarettes/min).
3. Cigarettes — the most consumed product all over the World! Annually in the different countries 1 trillion cigarettes is on sale. The tobacco industry — the most profitable manufacture all over the World: the annual profit makes $400US billion.
4. According to the World Health Organization data, about 25% of all sold cigarettes — counterfeit.
5. In Holland tobacco smoking is strictly forbidden, but here if the cigarette of tobacco does not contain — smoke without problem! For this reason in Holland it is more safe to smoke marihuana.
6. 95% of smokers after a myocardium heart attack give up smoking at once.

Adv with "gammon" of Pamela Anderson was forbidden

Vegetarian social advertising with Pamela Anderson in Canada have forbidden as "sexist", informs Sky News.

Rump of Pamela

In the advertising poster created by PETE group, Pamela is represented divided into parts.

Advertising slogan — «All animals have the same parts». The authorities have forbidden advertising as it contradicts «to fight for equality between women and men».

Yes, stop ridiculous interdictions!

Vice-president of PETA the Dan Matthews, in turn, has told that the city authorities have confused "sexual" and "sexist" concepts.

Almost to die of AIDS...

Ogilvy Johannesburg took this year gold in Cannes by a social spot «Selinah», telling real story of the woman.

Vital Therapy

In Southern Africa almost every fifth is infected by AIDS, and average life expectancy makes only 49 years. Medicines for AIDS are not present, but there are medicines which in a condition to support...

The cheerful African woman

The healthy, cheerful woman for one and a half minute became an emaciated weak being. Selinah was such...

Y&R Paris has shown as small dust causes the big loss

The noncommercial Surfrider Foundation which protect of oceans and beaches, is known for the loud and original advertising campaigns with garbage participation: from garbage create billboards and posters, the garbage kills sea animals and people etc...

The underestimated garbage

Rather big dust

Agency Young & Rubicam Paris (France) has visually shown, that for ocean there is no such concept as «small garbage».

US Nationwide Addiction Treatments

Treatment of an alcoholism and narcotism treatment comprises a number of the standard medical receptions applied in narcological clinic which are directed on removal by narcotic dependence.

Specificity of the Inpatient Rehab Centres

For this reason there is an opinion that the narcotism does not give in to treatment that various new addiction treatment centers of a narcotism and an alcoholism are inefficient and that actually the addict is hopelessly sick person. It's valid can the truth if treatment is limited exclusively only to the medicamentous approach, without the further rehabilitation. Effective rehabilitation of addicts and alcoholics can become the decision of this problem.

The inpatient rehab centers of the narco-/alcodependent use the effective and complex approach in rehabilitation of patients. This method at all does not include any medical hypnosises and pharmacological antidepressants of long action.

For anybody there will be no big secret that treatment which is used by official narcology, gives only short-term disposal of narcodependence, thus, in a consequence the person again starts to accept drugs.

Alcoholism or narcotism treatment undoubtedly conducts to disposal of physical and psychological dependence but only for a while, and in most cases narcodependence comes back. The various centres of addiction treatment for "dependent people" is created only for this purpose.

Rehabilitation Center in Omaha, Ne

In Israel have established a 20-metre bottle

Israeli agency Shalmor Avnon Amichay/Y&R Interactive has established a huge bottle made of the cars which have suffered in road accident, on a brisk line about Tel Aviv.

In Israel have established a 20-metre bottle

For a 20-metre sculpture are spent 15 tons of metal (or 80 old cars). Cars chose only after road accident. Sculptors have worked at metal, having formed a bottle sculpture.

80 Fatal Cars

«Label says»: "Do not drive the car in a state of intoxication!"
Campaign started this week and will last three months.

Is it a Cold or the Flu?

Every year when cold and flu season approaches, the question is asked over and over: “Do I have the flu or just a cold”? And sometimes, the answer can be quite tricky.

Colds and flu often share many symptoms, including headache, congestion, coughing, sneezing, sore throat and runny nose. And, both can leave you feeling bad for several days.

There are a couple of telltale signs that you might have the flu rather than a cold. The first is the speed of onset of symptoms. With a cold, symptoms usually appear gradually; you can usually tell that you’re coming down with a cold. Flu symptoms, on the other hand, usually come on rapidly, with no forewarning.

In addition, fever with the flu is typically higher: often over 102 degrees, while a cold usually produces only a low grade fever if any at all.

The flu often causes chills and sweats and may cause nausea and a loss of appetite.

Both flu and colds can cause muscle aches. However, with the flu the symptoms are most often located in the back, arms and legs and can be quite severe. Colds can cause fatigue, but fatigue with the flu is also more severe.

Whether it’s cold or the flu, rest is important to help you heal a bit faster. If the flu is caught early enough, there are some anti-viral medications that can significantly shorten its duration, so it may be worth going to the doctor if you can get in right away. However, in most cases, you do not really have to see a doctor with a case of the flu. However, if you experience any of the following symptoms, call your doctor immediately.

High, prolonged fever over 102 degrees, coupled with fatigue and achiness
Symptoms lasting more than 10 days or getting worse rather than better
Trouble breathing or shortness of breath
Feeling faint or disoriented
Severe or persistent vomiting
Pain or pressure in the chest
The best way to treat the flu is to prevent it. Getting a flu shot each year is a good idea, especially if you’re in a high risk category. This includes people with compromised immune systems, the elderly and young children. But, anyone who is in contact with the public on a regular basis can often benefit from a flu shot.

Once symptoms have presented themselves, it’s important to do your part to prevent the spread of colds and flu. Here are some tips:

Stay home when you’re sick.
Cover your coughs and sneezes; sneeze and cough into your arm, not your hands
Wash your hands frequently

Each year, thousands of people contract colds and flu, and most cases are not serious. However, if someone in your family is in a high risk category, with current health issues or a compromised immune system, you should seek medical attention more quickly than for a healthy person. It’s important for all families to keep colds and flu under control each winter season.

Phyl Zerkle blogs about how to obtain a master in nursing.

The rabbit has gone mad because of your smoking

Virginia Tobacco Settlement Foundation has started television and online campaign, in which has once again told to people what to smoke badly.

Why you think?

The social campaign developed by agency Barber Martin Agency, consists of a promo-site ydouthink.com and four trailers executed in absolutely different stylistics.

Predictions for the smoker

Four videos differ from each other even the general colour sensation of a picture, but pursue the same aim — to involve visitors on a web site as it's necessary to entertain them, and in passing to tell many the curious facts about smoking and to make predictions concerning your destiny if you smoke.

Rescue embraces

Sussex Safer Roads Partnership in the end of January of this year has shown to the British televiewers beautiful and touching history about seat belts.

Family rescuers

«Embrace life» is shows, — the father by the imagined car gets to imagined road accident, but the daughter and mum rescue the father, keeping own hands, as if seat belts.

Effective social video

Social video have been created for demonstration at cinemas so it should not be shocking and terrible. According to the customer of advertising, social video has made impression upon visitors of cinemas.

Wood of hands

Greenpeace by Day of the Earth has made beautiful and emotional social video «from hands».

Imaginary values

Video «Give Earth A Hand» tells that in a society unhealthy desires reign. People on the whole want: big moneys, the powers, luxury cars, a yachts and other material benefits.

However Greenpeace and all our planet wants fresh air, pure water and peace existence. All these thoughts is expressed in this short video from studios: Barrandov Studios, Avion, Panther Prague, Stillking Films and Vantage Film Prague.

By means of hands...

They have illustrated all message by means of hands. Woods of hands, ocean of hands...
Music: Hecq.

White Polar Rain

At cinemas of the Great Britain the autumn of 2009 had been started a hard trailer of a category 15+ by active workers on protection of environment Plane Stupid.

Sacrificial rain

The idea of a social spot belongs to creative boutique Mother London, and the author of video the famous British director, the genius of grandness — Daniel Kleinman (Rattling Stick).

Horrible rain

The slogan: on the average one air flight across Europe makes 400 kg of gas on each passenger. It's equal to weight of one adult polar bear.

Social popularisation of potable water

Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.

The future Gold of Cannes

Noncommercial organisation Solidarités International which specialises on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.

In the centre of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.

Installation of light & water

Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.

Americans warn about an arthritis

Ad Council and Arthritis Foundation have started an advertising campaign against an arthritis.
Recent researches have shown, that one of five adult Americans suffers an arthritis. It is 46 million persons, and by 2030 number of people sick of an arthritis will reach 67 million persons.

Technological harm

Growth is connected by that the human life becomes more comfortable. Modern technologies do all for comfort of the modern person, hence people become all less mobile. Without movement joints lose flexibility, this factor leads to arthritises.

Arthritis preventive maintenance

Ad Council and Arthritis Foundation have decided to urge adult Americans to move more by means of videoclips in which people dance, being engaged in the most usual daily affairs and showing excellent flexibility of joints and harmony of a body.

Defenders of animals want sex.com

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The British tomb with an inscription «Smoking killed me»

On a tomb and a catafalque died of an emphysema of lungs have placed an inscription "Smoking killed me", informs AP.

Deadly emphysema

Albert Whittamore from Dover long time suffered an emphysema of lungs. In most cases the emphysema develops because of smoking. Whittamore has been subject to this bad habit since a youth.

Before death the British has wished, that on a catafalque and a tomb have placed posters with an inscription "Smoking killed me". According to Albert, it should serve as caution for the young men, beginning to smoke.

Warning gravestone

Posters with an inscription have been issued in style of cautions on cigarette packs. Some such posters have exposed in windows of the catafalque delivering a body of the dead on a cemetery. One more have placed on a tomb where the poster will stay within a week.

Cigarettes blow up cars and set fire to people

In the USA the next antinicotinic campaign with an appeal is started to care of associates.
Messages against second-free smoking public organisations hope to reach smokers: «Be Considerate. Don't Smoke».

Indelible impression for smokers

The thrown out cigarette becomes the reason of terrible accident with explosion and practically instant ignition of the person. Naturally, it is a metaphor. That smoking harms to the people who are with a number.

Metaphorical ignition

The input button became a symbol of the New York condoms

The department of Public health services of New York has defined the winner of competition on the best design of packings of the condoms intended for free distribution among townsmen.

Project by Luis Acosta

Following the results of voting by show of hands on a department site, the best project had been recognised project Luis Acosta, suggested to decorate free condoms a button symbol incl.

Participation in a choice of best of almost 600 works presented at competition have accepted more than 15,000 inhabitants of New York. “In a symbol the thin hint so I have judged is concluded, that if me do not disqualify, the symbol can perfectly work”, — the winner has declared.

Propagation of safe sex

The program of propagation of safe sex functions in New York from the beginning of 70th years of the last century. In 2007 of the power of a city have adjusted release of condoms NYC Condom, which steels the condoms first in the USA named in honour of municipal union.

Original antinarcotic campaign

Australian organisation Drug Aware has started rather unexpected antinarcotic campaign, having told history about the girl with the camel hump.
This campaign not so much the presented updating of the person, and the message addressed to the Australian youth which now has fun on summer parties where, naturally, abuses alcohol and «the preparations expanding consciousness» is unexpected.

Congenital lack

The three-minute online film is a history of the girl which was born with rather impressive hairy camel hump on a back. And she should live somehow with it — to try to conduct a usual normal life of the teenager, to fasten relations, to buy clothes, to go on a beach. Director Corrie Jones it is masterful has shown as it is necessary the girl with a congenital lack — the girl inconveniently, but the girl has reconciled.

Drink a water large quantity!

As pluses in a hump undoubtedly are. Before each party she can drink a water large quantity, that essentially reduces harm from alcohol and drugs.
Agency The Brand Agency has found the message which obviously will not cause tearing away in youth which above all hates lectures of "wise" adults: «Drink? Lines with you. But, besides alcohol, drink as much as possible water».

In Ogilvy New York have thought up city Hopenhagen

Agency Ogilvy & Mather New York to December conference on change of a climate in Copenhagen СОР15 has developed campaign «Hopenhagen».

Scraps of human faces

The campaign name is formed from association of words «Copenhagen» and «hope», that already should show the attitude of people to a problem of change of a climate and what expect from conference in Copenhagen.

Actually campaign consists of a spot, three prints and a site. The central idea has been found in collages of photographer John Clang which makes of scraps of portraits of new freakish people. It became a symbol of unity of mankind which can declare the relation to climate change by a uniform voice.

We can change a climate!

Tagline: «6.8 million people. One voice. Together we can struggle with climate change. Join movement on hopenhagen.org».
Tham Khai Meng, worldwide creative director, Ogilvy & Mather: «John Kleng has transferred thought on association of citizens of the world during this moment. This idea shows a variety of mankind and as all together we can make something with climate change».

John Clang, the photographer: «My work shows citizens of city Hopenhagen, people of all age, races and the nationalities uniting in support of positive movement. For video have photographed 100 inhabitants of this city, which have united to share the message of hope of the best planet. You have no value, where do you live or whence. If you trust in the best future for our planet and more worthy life, you citizen Hopenhagen».