Canadian agency Bleublancrouge has created a spot and prints to campaign "The Gift of Reading" on gathering of books to requiring children. This year agency Bleublancrouge has joined struggle against illiteracy and narrowness of private worlds of some children.
Food for our imagination
Gaëtan Namouric, Executive Vice-President and Creative Director: "In Quebec there are children who in general do not have any new book. Reading is a food for our imagination. And when the child does not have possibility to read, the world grows dull... This improbable injustice should mobilise people and the organisations, working in culture, media and advertising. What will be our future if people do not understand our messages?"
Defective fantastic heroes
The spot and prints in which to us show the sick, old and unfortunate Cinderella, Peter Pena, the Gnome and other well-known heroes of the best children's fairy tales is a metaphorical illustration of the future of human culture and inferiority of consciousness of the person.
Campaign slogan: "When we do not read, the imagination disappears".
Last winter agency Leo Burnett London has started, perhaps, best spot devoted to consequences of world financial crisis in the Great Britain.
Welfare fund Shelter, dealing with problems of the homeless, has told in a spot «House Of Cards» about the homeless by means of a magnificent drawing and a track «Videotape» groups Radiohead.
The Card House
The spot «House Of Cards» has been directed on paying attention to a fragile and unstable situation with habitation in Britain now, that in the near future many and many people can be moved from the houses, on that those who has seen a spot, have offered money in fund Shelter which can help the homeless. The present and future.In a spot city quarter as though from a window of a train passing on an embankment is shown. The part of houses this quarter is made of playing cards which start to be scattered.
Real crisis of habitation
«Approximately 75,000 houses will be withdrawn for non-payments this year. And about two millions families expect social habitation. Habitation crisis is real. Please, help us to help people and support». The spot has received silver in Cannes, NYF and on Clio, gold on ANDY and ADC.
BBDO Mexico has developed campaign for fund Sabritas which is engaged in the help to homeless children, needy and to children from unsuccessful families.
Basic work Sabritas — supply of such children by school education and meal, and also the general supervision in local shelters. All it becomes on payments and donations which, traditionally, does not happen much.
Shared money with needy children
That people shared money with children, has been made three animation rollers in which the basic leitmotif sounds so — the destiny of such children is not written up to the end, and people have a possibility to change the future history of their life to the best. Three spots develop this thought, each time coming little bit further and changing in destinies of children is little bit more.
In 2007 bronze in Cannes in a category "social advertising" it is awarded to a social spot "Singing Cowboy" for antinicotinic campaign The Truth.
Song of the sick cowboy
Agencies Arnold Worldwide and Crispin Porter + Bogusky have shown a small sketch in streets of New York. As the cowboy on a horse (a parallel with an image of cigarettes Marlboro) has arrived to a halt and began to sing with a companion a song under a guitar. All anything, yes only was sung by the cowboy not in the most usual and habitual image — through a hole in a throat. After operation on a throat, caused by long-term smoking, it is unique possibility to publish articulate sounds.
Possibly you will not die of tobacco...
And in a cheerful song it is sung that "you not always die of tobacco, sometimes you simply lose a lung. You not always die of tobacco, sometimes to you simply cut out language. And you cannot beautifully sing because of the big hole in your neck. Because you not always die of tobacco".
Spot «Cow» about danger of the writing sms at the wheel, left three weeks ago, many already named the most powerful social advertising.
Television critics of the USA already with might and main argue, whether not too shocks a social spot of potential televiewers. And in the meantime, the given spot, curiously and uncompromisingly named Gwent Police Department «Cow — the Film which will force you to stop to write messages at the wheel» provokes headings worldwide, and all press has focused the attention to the extremely severe display of the road tragedy which have happened because of three inattentive girls, one of which wrote sms, driving the car, and entailed weight of terrible death and serious physical and moral traumas.
The director of film Peter Watkins-Hughes has told to edition Boards about creation of a social spot.
“The death in road incidents is the greatest murderer of young men in Britain at the age from 13 till 35 years. And it is frequent, emergency conditions use of mobile phones at the wheel are the result. What for to give all life to tell to someone, what you, similar, will be late minutes for five? It not seems to me it is fair. In this country driving and simultaneous use of a mobile phone illegally, but the majority of young men does not understand why. And so this social message urged to fill the given blank”.
