Canadian agency Bleublancrouge has created a spot and prints to campaign "The Gift of Reading" on gathering of books to requiring children. This year agency Bleublancrouge has joined struggle against illiteracy and narrowness of private worlds of some children.
Food for our imagination
Gaëtan Namouric, Executive Vice-President and Creative Director: "In Quebec there are children who in general do not have any new book. Reading is a food for our imagination. And when the child does not have possibility to read, the world grows dull... This improbable injustice should mobilise people and the organisations, working in culture, media and advertising. What will be our future if people do not understand our messages?"
Defective fantastic heroes
The spot and prints in which to us show the sick, old and unfortunate Cinderella, Peter Pena, the Gnome and other well-known heroes of the best children's fairy tales is a metaphorical illustration of the future of human culture and inferiority of consciousness of the person.
Campaign slogan: "When we do not read, the imagination disappears".
Friends. A post about bent for of a life. Qian Hongyan at the age of three years has got to car accident and... For the sake of rescue of a life doctors to amputate both feet. The poor family of the Chinese girl did not presume to itself expensive operation of prosthetics, therefore for convenience of movement to a body of the child parents have attached half of basketball ball. In ten years the girl having mastered the Chinese variant of an artificial limb registers in pool and begins active trainings, floating every day on (!) 2000 metres.
In 2007 this history was told by many news agencies of China, and this year the girl was performed at last operation on prosthetics of feet. Dream of the girl — a gold medal on in London (2012) that promoted actively by trainers for a minute not doubting in success. Now, having high-grade artificial limbs, the girl continues to float as before with a basketball ball since as she said so it is easier to get out and smaller loading.
The pit bull terrier on nickname Stubby has and the commander of army of the USA, in 1921 has been awarded by many medals for heroism, including medal Humane Society which was personally handed over by .
Private soldier John Robert Conroy has picked up a puppy of unknown breed on a campus of Jelsky university in 1917, during preparation for expansion of armies in Europe of the First World War. The dog has received a nickname for the brown colouring and the chopped off short tail «stubbed».
During stay in camp Stubby it was assiduously trained. After preparation recruit Conroy could not leave the favourite and has furtively taken a dog in lorries, a train and the ship to Europe. On February, 5th, 1918 Stubby has got on First World War front.
Thanks to natural scent Stubby warned sleeping soldiers about the beginning of gas attacks. During fight the dog found wounded men and bark called to the aid. The dog got to hospital (wound by a splinter of a grenade and a poisoning with poisonous gas) twice. After amendment Stubby came back to a front line. Once even has caught the German spy, the four-footed fighter has seized for feet of the spy, thereby not having allowed that to escape. After war end, Stubby participated even in 17 military fights.
Stubby has twice visited the White House, has met presidents Harding and Coolidge. After death the heroic dog became a . still about Stubby.
