Original antinarcotic campaign

Australian organisation Drug Aware has started rather unexpected antinarcotic campaign, having told history about the girl with the camel hump.
This campaign not so much the presented updating of the person, and the message addressed to the Australian youth which now has fun on summer parties where, naturally, abuses alcohol and «the preparations expanding consciousness» is unexpected.

Congenital lack

The three-minute online film is a history of the girl which was born with rather impressive hairy camel hump on a back. And she should live somehow with it — to try to conduct a usual normal life of the teenager, to fasten relations, to buy clothes, to go on a beach. Director Corrie Jones it is masterful has shown as it is necessary the girl with a congenital lack — the girl inconveniently, but the girl has reconciled.

Drink a water large quantity!

As pluses in a hump undoubtedly are. Before each party she can drink a water large quantity, that essentially reduces harm from alcohol and drugs.
Agency The Brand Agency has found the message which obviously will not cause tearing away in youth which above all hates lectures of "wise" adults: «Drink? Lines with you. But, besides alcohol, drink as much as possible water».

Victim of terrible road accidents

Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".

Banal drunkenness

Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.

Has taken alcohol — do not sit down in the car!

Listen: ear-phones kill people!

DDB Sydney (Australia) has started social campaign which lifts a theme of a carelessness of pedestrians on the road, caused by use of ear-phones.

The agency underlines, that the set of teenagers dies, listening to the iPod's during street transition.

Ear-phones-murderers

Ipod — kills!

The creative idea shows wires from ear-phones as a chalk which lead round bodies of victims.

Your drink not the harmless

The authorities of Australia have ordered companies Coca-Cola to correct advertising in which the company has declared, that production is not hazardous to health of the person.

Advertising which the Australian Commission on a competition and protection of consumers named unacceptable, has been published in the Australian press in October, 2008. In message Coca-Cola young women were which target audience, the company asserted, that the drink does not render influence on consumer weight, and also is harmless to a teeth.

The commission on a competition has considered, that similar advertising Coca-Cola misleads consumers. As a result of Coca-Cola has agreed to publish a refutation in newspapers, and also the table on the site in which data about a caffeine mass fraction in a drink after comparison with tea and usual coffee would be cited.

Divisions of American company Coca-Cola work more than in 200 countries of the world. The number of basic products Coca-Cola includes the drink with the same name, and also Sprite, Fanta, Powerade and Minute Maid.

Another's children do not happen

“Neglected Children are made to feel invisible.”

“Thank you for seeing me!”

Stop Child Abuse Now
Melbourne, Australian Childhood Foundation

Pedestrian crossing or prison lattices?

The new social advertising made Australian advertising agency Saatchi & Saatchi, has presented a pedestrian crossing in the form of prison lattices.

Campaign against excess of speed

Australian organisation Pedestrian Council of Australia, protecting the rights of pedestrians, conducts thus special campaign against excess of speed by drivers. The text under a pedestrian crossing says: "Don't speed".

The driver — do not exceed speed!