Social popularisation of potable water

Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.

The future Gold of Cannes

Noncommercial organisation Solidarités International which specialises on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.

In the centre of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.

Installation of light & water

Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.

Your change can change lives

Within the limits of social campaign against children's prostitution agency BBH London has placed interactive video-posters in city streets.

Fund of the help to children

The British organisation of the help to difficult children and teenagers Barnardo's has started campaign «Turning Children's Lives Around», called to pay attention to a problem of children's sexual violence and to collect donations in fund of the help to children, the tyrants who have fallen by victims.

Interactive thanks

The main heroine of campaign was the girl-teenager who has acted in film in TV a spot, and also has appeared on the interactive video-posters placed at bus stops and streets of London. The posters supplied in capacities for donations, represent the girl hammered into a corner. When the passer-by endows a coin, the girl lifts eyes and smiles in a gratitude sign, and on the screen there is an inscription "Thanks".