Salt and Dirt of the Dead Sea

Natural salt of the Dead Sea is ecologically-pure mix of 26 minerals and microcells. Water of the Dead Sea represents the concentrated solution of the diversified salts and minerals (350-420 g/l), that ten times more than in any other reservoir of the world. The mass fraction of chloride of sodium (table salt) in the Dead Sea does not exceed 12-15% (in other seas on the average 70%).

Salt effect of the Dead Sea

Salt of the Dead Sea reduces weariness, improves a vitality, and also has medical influence at various diseases. 100% Dead Sea Salt gives the chance to feel effect from stay on the Dead Sea. Salt of the Dead Sea apply as antiallergic, anti-inflammatory and a sedative. Regular application of salt baths 2-3 times a week favorably influences all organism.

Cosmetics of the Dead Sea apply as medical, preventive, toning up and cosmetic means. Unique properties of Dead Sea Cosmetics give the chance to take pleasure SPA everywhere where it is convenient.

Besides, preventive Bath Salts is recommended to people with a problem skin, with high allergic dependence (also with a bronchial asthma, a neurodermatitis). If you choosy, possibly you will be interested by the information about Bath Salt Guide.

Extraordinary dirt

The medical dirt of the Dead Sea has curative an effect at skin diseases. Mud applications on a skin of hair are effective at dandruff treatment, for strengthening of roots of hair, at early loss of hair.

Dead Sea irt in the form of warm compresses — an effective remedy for treatment of articulate diseases. The dirt of the Dead Sea facilitates the rheumatic, muscular and articulate pains containing in a dirt of the Dead Sea mineral substances, get into fabrics and blood and reduce inflammatory processes in joints.

The dirt of the Dead Sea makes active a metabolism, improves supply of fabrics by oxygen. Sinews deeply get warm, blood vessels extend, blood circulation and a lymph improves, from the inflammatory centre slags are washed away, the organism is cleared, and painful sensations begin to decline.

Scrubbing with Dead Sea Salt

Dirt it is good!

While all decent brands of detergent powders in the world promise a dazzling whiteness and instant removal of all stains, concern Unilever "resolves" one of the brands to turn inside out usual messages and communicate from the audience a little differently...
Any more the first year powder OMO and agency BBH declare "the Dirt it it is good!".

To be spoilt it it is normal for the child who grows, creates, learns the world and has fun how naturally for normal children. Except advantage developing, that children so conduct themselves there is an advantage for health - they form strong immunity. Starting this campaign, the owner of a brand, company Unilever, hopes also for social effect as present children grow in a cocoon of the city apartment, pasted to the TV and the Internet.

OMO declares: "Phrase" the Dirt it is good "underlies our brand and is protected by the patent which gives to your children freedom to be spoilt, and to you to be assured that OMO will remove all these terrible stains. We believe, that the dirt is very necessary for completeness of our life, both for young, and for the elderly. And since then, as we have started this campaign, sales OMO have grown on 5%".