TV-spots developed by the Belgian office Euro RSCG Life, have been named by the best European social campaign for HIV prevention.
Clip & Klar Europe 2009
Within the limits of 12 European conferences, devoted to HIV questions, Mr. Thierry Martin, the director of the organisation “Plate-forme Prevention Sida” for which these TV spots have been developed, has received a prize “Clip and Klar Europe 2009”.
This prize has been awarded jury which consisted of experts in the field of communications and representatives of the organisations struggling with distribution of a HIV.
The purpose of campaign which has been started during summer vacations of 2009, was to explain to 15-25-year-old girls and young men, homosexuals necessity of use of a condom and to push them speaking about it prior to the beginning of sexual intercourse.
The police of the Great Britain has started social campaign under the name "Ridiculous", developed by agency Miles Calcraft Briginshaw Duffy to stop "Knife Culture".
Knife Culture
In England even there was a special definition — Knife Culture. It when schoolboys carry with themselves a cold steel and prefer certain style in clothes. Usually they put on hoods.
Such teenagers have already earned reputation especially dangerous, capable to kill the person. Only for last two years at teenagers have selected 60,000 knifes.
Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".
Banal drunkenness
Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.
The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».
Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO. Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.
The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.
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Penis enlargement standart
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The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.
Not to sleep during driving!
A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.
The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.
Design protective waistcoat
At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.
According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.
Karl Lagerfeld for personal safety
According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.
Olympic committee of the United States (USOC) and The Advertising Council declared start of the social campaign devoted to a problem of the use of steroids among youth.
False star
Campaign, first of all, is directed what to inform the population on a national problem of use of illegal stimulating preparations.
It is necessary to notice, that the partner of Olympic committee of the USA, and also the sponsor of an Olympic command of the USA is company Johnson & Johnson, one of the largest manufacturers of the goods for health.The spot "Don't be an Asterisk" tells about the young man, a star of a school command which throughout all sports competitions used excitants for maintenance of the physical form. The moment of solemn delivery of the main award has been marked by general contempt when on a forehead at the protagonist the small star has got out. Shameful defeat of the person and a pure victory of steroids.
Star forgery
The voice behind a shot speaks: "Eventually, all know, who you are actually. A false star".
Brazilian public organisation ADESF and agency NEOGAMA BBH foretell great opening in the future which those who will stop to smoke can see only and accordingly will live more.
Sensoa, the Belgian governmental organisation on prevention of venereal illnesses, has started original and very curious campaign with an appeal — to know all about sex.
Organisation Partnership for a Drugfree continues advertising campaign Above The Influence.
Instead of want-whether to poison?
A series of posters shows, as various wreckers, such as cockroaches and rats, recommend each other the poison intended for their destruction. Thus drugs contact poison which will inevitably destroy the person.
JWT Sydney has developed an advertising campaign for freshness of breath Listermint Mouthwash which purpose was to underline effect "bad breath from a mouth" on people being nearby.
The awful smell — discharges
A series of prints shows as people open a mouth and associates need as to be discharged nothing in horror of them.
JWT Sydney has changed names of the restaurants preparing a spicy food which can cause problems with a stomach.
Restaurant signboards
Nasi goreng — a sharp Indonesian dish from rice with various additives. Nasty — disgusting, vile.Сhili con carne — stewed beef forcemeat with sharp sauce from burning red pepper and a string bean (the Mexican dish). Сarnage — slaughter, a bloody slaughter-house.Sashimi — the Japanese dish from fresh fish and seafood. Sus — reductions from suspicion — suspicion.
Belgian branch Saatchi & Saatchi Brussels has made very "tasty" prints for soothing Mebucaine (means against quinsy).
Food with a glass impregnation
Examining very appetizing prints from which slobbers flow, not at once you will notice glass impregnations in food. Thus, prints visualise a characteristic pain in a throat at quinsy.