Means from a stomach swelling suggests to eat anywhere

JWT Sydney has changed names of the restaurants preparing a spicy food which can cause problems with a stomach.

Restaurant signboards

Nasi goreng — a sharp Indonesian dish from rice with various additives.
Nasty — disgusting, vile.

Сhili con carne — stewed beef forcemeat with sharp sauce from burning red pepper and a string bean (the Mexican dish).
Сarnage — slaughter, a bloody slaughter-house.

Sashimi — the Japanese dish from fresh fish and seafood.
Sus — reductions from suspicion — suspicion.

Do not eat a spicy food!

Struggle of harmful food against a stomach

Agency Z Mexico invites in restaurant La Buena Tierra to stop war between poor-quality meal and your organism. As the argument the restaurant visualises harm which causes to an organism fastfood.

Slogan: Eat more healthy food.
Company: NAZCA SAATCHI & SAATCHI MEXICO, MEXICO
Executive Creative Director: Jose Arce
Creative Director: Fernando Iyo
Copywriter: Fernando Carrera
Art Director: Fernando Carrera
Photographer: GUSTAVO DUENAS