Israeli agency Shalmor Avnon Amichay/Y&R Interactive has established a huge bottle made of the cars which have suffered in road accident, on a brisk line about Tel Aviv.
In Israel have established a 20-metre bottle
For a 20-metre sculpture are spent 15 tons of metal (or 80 old cars). Cars chose only after road accident. Sculptors have worked at metal, having formed a bottle sculpture.
80 Fatal Cars
«Label says»: "Do not drive the car in a state of intoxication!" Campaign started this week and will last three months.
Sussex Safer Roads Partnership in the end of January of this year has shown to the British televiewers beautiful and touching history about seat belts.
Family rescuers
«Embrace life» is shows, — the father by the imagined car gets to imagined road accident, but the daughter and mum rescue the father, keeping own hands, as if seat belts.
Effective social video
Social video have been created for demonstration at cinemas so it should not be shocking and terrible. According to the customer of advertising, social video has made impression upon visitors of cinemas.
Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".
Banal drunkenness
Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.
The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».
Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO. Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.
The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.
Romanian agency Arsenoaiei and Matasel has set more than 40 stars of show business and sports of Romania in invalid carriages to lower breakdown susceptibility on country roads.
Something effective and very inexpensive
The police of Bucharest disturbed by increasing number of incidents on roads to winter months and consequently and an increasing death-roll and wounded men, has addressed in agency Arsenoaiei and Matasel with the request to think up something effective and very inexpensive. Because money for media at police is not present.
The agency has decided to make a start from the main reason of any person which it is not very attentive on road: «With me precisely happens nothing».The person has not got used to see itself from a role of a victim, however he has got used to compare itself to favourite celebrities, to sympathise with them, to imitate.
Show business stars in a role of invalids
Campaign has received the name «the Invalid there can be everyone». The police was possible manage with more than forty representatives of a scene, TV, cinema, sports that they have appeared on screens of TVs in news and various teleshows in invalid armchairs and have told about danger on roads
On assurances of agency, stars of carriages has seen about 5 million televiewers of Romania, and number of emergencies has decreased almost on 20%.
Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO.