As could and as it has turned out

The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».

Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO.
Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.

The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.

Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.

But has not stopped.

Seat belts help not to jump out of photoframeworks

The New Zealand society on safety of traffic Rodney District Council and agency Saatchi & Saatchi Auckland have shown as seat belts can keep relatives.

Safety of traffic

I will remind, that earlier the advertising film which can be seen only for the speed 100 km/h has been presented to advertising campaign campaigns.

Do not hurry up to live!

Pedestrian crossing or prison lattices?

The new social advertising made Australian advertising agency Saatchi & Saatchi, has presented a pedestrian crossing in the form of prison lattices.

Campaign against excess of speed

Australian organisation Pedestrian Council of Australia, protecting the rights of pedestrians, conducts thus special campaign against excess of speed by drivers. The text under a pedestrian crossing says: "Don't speed".

The driver — do not exceed speed!

Advertising film for the speed 100 km/h

Saatchi & Saatchi, New Zealand have made a real short animation spot by means of the outdoor advertising for Rodney District Council.

Social propaganda

Billboards have been placed is close to each other enough so that the cars passing by for speed above 100 km/h motorists could see an animation roller which suddenly came to an end with flash with an inscription "Do not allow your life to be carried by before eyes. Reduce speed".

Social billboards