The pain is an infinite conveyor

Parisian agency TBWA/MAP has continued campaign for public organisation Douleurs Sans Frontieres (the Pain without borders), begun in April of this year a series of prints.

Recurrence of a pain

Messages Douleurs Sans Frontieres speak about a pain tested by people in the countries where there are confrontations where hunger and poverty. About a pain not only physical, but also certainly moral. Especially DSF underlines recurrence of the nature of a pain, and also what to struggle with a pain it is necessary constantly.

The television spot opens idea of printing campaign in more details. The pain is an infinite conveyor of constant psychological and physical sufferings. The protagonist of a spot — the boy who despite all horrors continues to keep and go, but the boy again and again appears in the same situations.

Cyclic life

The campaign purpose — to make so that people have reflected on a pain of other people and have helped them by means of donations.

Listermint shows, why it is sometimes better to be silent

JWT Sydney has developed an advertising campaign for freshness of breath Listermint Mouthwash which purpose was to underline effect "bad breath from a mouth" on people being nearby.

The awful smell — discharges

A series of prints shows as people open a mouth and associates need as to be discharged nothing in horror of them.

It is sometimes better to be silent...

Means against quinsy Mebucaine has shown horrors

The Swiss branch of agency Saatchi & Saatchi Simko has developed an advertising campaign for means Mebucaine helping at quinsy and pains in a throat.

Horrors from a mouth

The idea of agency announces show «Mouth of Horrors» which visiting is offered to avoid, having accepted Mebucaine.

Awful mouths

The most effective proof for smokers

In Singapore agency DDB Worldwide have found a new effective horror story for smokers. Really terrible.

Antinicotinic campaign

They have fairly decided, that the maximum effect for smokers persuasive words of Singapore Ministry of Health, not abstract photos, and demonstration face to face the real probable consequences of smoking possess not.

Smoking — the reason of cancer diseases

In business and shopping centre of Singapore some days people could see the doctor, the nurse and the person in an invalid carriage with an inscription «Smoking is the cancer reason». The person looked not in the best way, that is not surprising. Because it was the real patient dying of a cancer of lungs.

Agency: DDB Worldwide, Singapore
Creative Director: Terrence Tan
Art Directors: Khoo Meng Hau, Sin
Copywriters: Daniel Ko, Jimmy Yar
Account Management: Jimmy Yar, Adeline Chang, Stella Pok