Social popularisation of potable water

Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.

The future Gold of Cannes

Noncommercial organisation Solidarités International which specialises on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.

In the centre of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.

Installation of light & water

Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.

Cigarettes blow up cars and set fire to people

In the USA the next antinicotinic campaign with an appeal is started to care of associates.
Messages against second-free smoking public organisations hope to reach smokers: «Be Considerate. Don't Smoke».

Indelible impression for smokers

The thrown out cigarette becomes the reason of terrible accident with explosion and practically instant ignition of the person. Naturally, it is a metaphor. That smoking harms to the people who are with a number.

Metaphorical ignition