The advertising board-invalid encourages invalids

On a publicity board from the Warsaw branch of agency TBWA — simply inscription «This billboard still works. So can you».

Billboard-invalid

Social rehabilitation of invalids

Organisation Fundacja Aktywnej Rehabilitacji is engaged in protection of the rights of invalids and also that is important, socialise them: through social advertising in which they try to prove, that physical inability yet the life end.

Advertising Agency: TBWA, Warsaw, Poland
Creative Director: Pawel Borowski
Art Directors: Sunil Nair, malgorzata Koterba
Copywriters: Sunil Nair, Joanna Leszczynska

Social radar-detectors

Branch of police of city Elm Grove (USA, Wisconsin) and advertising agency Cramer-Krasselt have presented social campaign against excess of speed on roads.

On posters current speed of the car, moving nearby billboards is placed. Together with it, the figure is introduced in the basic message, for example: «42 000 dollars of expenses on failure», «30% chance to have an accident», «46 days in hospital».

Slogan: Slower is better.

Advertising film for the speed 100 km/h

Saatchi & Saatchi, New Zealand have made a real short animation spot by means of the outdoor advertising for Rodney District Council.

Social propaganda

Billboards have been placed is close to each other enough so that the cars passing by for speed above 100 km/h motorists could see an animation roller which suddenly came to an end with flash with an inscription "Do not allow your life to be carried by before eyes. Reduce speed".

Social billboards