Victim of terrible road accidents

Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".

Banal drunkenness

Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.

Has taken alcohol — do not sit down in the car!

Listen: ear-phones kill people!

DDB Sydney (Australia) has started social campaign which lifts a theme of a carelessness of pedestrians on the road, caused by use of ear-phones.

The agency underlines, that the set of teenagers dies, listening to the iPod's during street transition.

Ear-phones-murderers

Ipod — kills!

The creative idea shows wires from ear-phones as a chalk which lead round bodies of victims.

As could and as it has turned out

The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».

Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO.
Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.

The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.

Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.

But has not stopped.

Dangerous driver's dreams

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.

Not to sleep during driving!

A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

Dangerous pink dreams

Karl Lagerfeld and social advertising

The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.

Design protective waistcoat

At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.

According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.

Karl Lagerfeld for personal safety

According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.

Leaving on road, you walk in danger

In New Zealand, as well as in any other country of the world, people annually perish, passing road to not put places. Agency Ogilvy New Zealand struggles with this problem by means of advertising on asphalt.

The car have compared to a shark

Auckland City Council has ordered campaign which calls "Don't step into danger", equating danger from the car with a shark, a volcano, a snake.

Dangerous road

In Australia drunkards have asked «What are you doing to yourself?»

The Australian branch of network Young&Rubicam has presented an advertising campaign against excessive the alcohol use under a slogan "What are you doing to yourself?"

Do not abuse alcohol!

As authors tell, the campaign purpose was to set thinking having a good time youth that is necessary to take alcoholic drinks moderately and anybody, except them, is not responsible for those of a mutilation which they can receive as a result of drunk driving.

Alcohol deprives of you mind!

40 stars of show business in invalid carriages

Romanian agency Arsenoaiei and Matasel has set more than 40 stars of show business and sports of Romania in invalid carriages to lower breakdown susceptibility on country roads.

Something effective and very inexpensive

The police of Bucharest disturbed by increasing number of incidents on roads to winter months and consequently and an increasing death-roll and wounded men, has addressed in agency Arsenoaiei and Matasel with the request to think up something effective and very inexpensive. Because money for media at police is not present.

The agency has decided to make a start from the main reason of any person which it is not very attentive on road: «With me precisely happens nothing».

The person has not got used to see itself from a role of a victim, however he has got used to compare itself to favourite celebrities, to sympathise with them, to imitate.

Show business stars in a role of invalids

Campaign has received the name «the Invalid there can be everyone».
The police was possible manage with more than forty representatives of a scene, TV, cinema, sports that they have appeared on screens of TVs in news and various teleshows in invalid armchairs and have told about danger on roads

On assurances of agency, stars of carriages has seen about 5 million televiewers of Romania, and number of emergencies has decreased almost on 20%.

Them cars do not interest

Sad creative on a theme of children's death rate on roads from Belgian agency Happiness.

"Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

To kids the road looks diferent

Attention — children!

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon.
Printing campaign calls drivers for cautious driving in places where there can be children.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

What it will turn out if to mix two cars?

At collision of cars Volvo and Volkswagen the new mark of car Volvokswagen can turn out.

Belgian agency Duval Guillaume (Antwerp) has developed social campaign about safe driving, having shown that is formed at collision of 2 cars.

Social radar-detectors

Branch of police of city Elm Grove (USA, Wisconsin) and advertising agency Cramer-Krasselt have presented social campaign against excess of speed on roads.

On posters current speed of the car, moving nearby billboards is placed. Together with it, the figure is introduced in the basic message, for example: «42 000 dollars of expenses on failure», «30% chance to have an accident», «46 days in hospital».

Slogan: Slower is better.

About chickens in ear-phones

Children's television channel Nickelodeon has united with organisation Safe Kids USA and has started in States the television spot which has been thought up by director Harry Cocciolo from Tool.

Nickelodeon tries to influence rather adult part of the audience — on teenagers. Which go with players, correspond a constant with friends on sms and endlessly crack by phone. That at road transition can affect in the most sad image.
In a roller «Chicken» the famous is beaten to Americans a joke, which already more than 160 years. It is a riddle «Why did the chicken cross the road?». To a hen from a riddle have given a kind of the teenager which it is important and very inattentive with a iPod player in ears goes on sidewalk, and then also inattentively tries to pass road.

After the down and feathers have settled on asphalt, in a shot there is an invited star — actress Jennette McCurdy which name does not speak anything to adults, and here to children and teenagers the actress is known as Sam Puckett from show iCarly.

«It is unimportant, why you pass street. To pass road, you need to show attention. Cease to correspond, hide mobile, switch off music... And it is a hen-stuntman»

Do not forget to fasten a brain!

The government of Australia together with committee on safety of traffic has started social campaign under a slogan "One cliques it is possible to change your future".

Safety of a human body

The idea of the prints developed by agency MARKETFORCE shows pictures of a X-ray of a human body where separate bodies are attached to each other by a seat belt.

Change the future

Advertising film for the speed 100 km/h

Saatchi & Saatchi, New Zealand have made a real short animation spot by means of the outdoor advertising for Rodney District Council.

Social propaganda

Billboards have been placed is close to each other enough so that the cars passing by for speed above 100 km/h motorists could see an animation roller which suddenly came to an end with flash with an inscription "Do not allow your life to be carried by before eyes. Reduce speed".

Social billboards

Please, do not drink when drive the car...

Do not drink at the wheel!

Guinness Draft — Please don'nt drink and drive

Parking for drunk drivers

If you find me attractive, do not sit down a wheel

IF YOU THINK I'M CUTE, DON'T DRIVE