Tuesday, April 27, 2010

Rescue embraces

Sussex Safer Roads Partnership in the end of January of this year has shown to the British televiewers beautiful and touching history about seat belts.

Family rescuers

«Embrace life» is shows, — the father by the imagined car gets to imagined road accident, but the daughter and mum rescue the father, keeping own hands, as if seat belts.

Effective social video

Social video have been created for demonstration at cinemas so it should not be shocking and terrible. According to the customer of advertising, social video has made impression upon visitors of cinemas.

Wood of hands

Help hand

Greenpeace by Day of the Earth has made beautiful and emotional social video «from hands».

Imaginary values

Video «Give Earth A Hand» tells that in a society unhealthy desires reign. People on the whole want: big moneys, the powers, luxury cars, a yachts and other material benefits.

However Greenpeace and all our planet wants fresh air, pure water and peace existence. All these thoughts is expressed in this short video from studios: Barrandov Studios, Avion, Panther Prague, Stillking Films and Vantage Film Prague.

By means of hands...

They have illustrated all message by means of hands. Woods of hands, ocean of hands...
Music: Hecq.

Warsaw: a casino — only in luxury hotels

New casino

The authorities of Warsaw lobby introduction of the new bill of casino placing. According to their offer, new gambling institutions can open only in territory of the most expensive and luxury 5-star hotels.

Juvenile justice in the action

The city authorities thus intend to protect juvenile citizens from access to slot machines as in hotels, — selectively check "passport age".

According to the current legislation, the city administration can only offer the bill, thus the definitive decision on casino placing will accept only the Ministry of Finance. At present in Warsaw are based seven gambling houses, informs Tur-Info.pl.

Stag VIP Casino in Warsaw

Thursday, April 22, 2010

Protect water, wash in group!

Group shower

Axe Canada and advertising agency Zig have mocked at a general trend of care of environment.

Collective shower

On the Internet socially-ironical campaign about economy of water resources of the Earth is started. Use of smaller volume of water is offered by means of collective acceptance of a shower.

Pleasant safety of water

Axe tutorially informs, that five persons, taking each individual shower, spend 1,500 litres of water. And five persons under one shower — 300 litres. Well and besides, it not only is useful, but also it's very pleasant.

White Polar Rain

At cinemas of the Great Britain the autumn of 2009 had been started a hard trailer of a category 15+ by active workers on protection of environment Plane Stupid.

Sacrificial rain

The idea of a social spot belongs to creative boutique Mother London, and the author of video the famous British director, the genius of grandness — Daniel Kleinman (Rattling Stick).

Horrible rain

The slogan: on the average one air flight across Europe makes 400 kg of gas on each passenger. It's equal to weight of one adult polar bear.

Social popularisation of potable water

Agency BDDP & Fils has carried out in Paris unusually beautiful action, dated for the World Day of Water.

The future Gold of Cannes

Noncommercial organisation Solidarités International which specialises on rendering assistance to the countries experiencing difficulties with satisfaction of the most basic human requirements, has addressed in the Parisian agency with the request to draw attention of Frenchmen to a problem of shortage of potable water in the world and to increase a stream of donations.

In the centre of Paris, near the Louvre, — is installed the special design — a dynamic poster by light and water.

Installation of light & water

Streams of water and submitted rays of light created inscriptions and images which at first intrigued passers-by, and then explained an essence. The combination of terrible messages and improbable beauty of the falling illuminated water strengthened impression.

Wednesday, April 21, 2010

Bike of New Times

Electric cruiser

Modern electric bicycle — the comfortable, ecologically pure vehicle demanding the minimum expenses and thus as much as possible compact and mobile. Concerning high-speed characteristics on a horizontal site of road the electric bike without ceremony can to overtake a usual sports bicycle.

Electric happiness

Electric bicycleTry to sweep on a usual bicycle with a speed of 25-30 km/h within 2 and more hours and you will understand, that the era of usual bikes for overcoming of long distances actually comes to an end… Travelling with comfort on this bike, you give yourselves unforgettable pleasure from possession this electric miracle!

Small bikeIn the USA, Japan, France and other most developed countries already now the electric cruiser can quite replace the second family car which usually use for trips on small distances, for example for shoping or to a work place.
In garages, parkings, homes — the electromotorcycle takes places five times less, than the very small-sized car. And the most important thing, this type of transport does not pollute environment.

The bicycle was the first invention which has allowed the person to move only at the expense of own muscles. But as soon as a bicycle was born, inventors began to think how to increase power and speed.

From second half of last century, inventors tried to introduce alternative energy sources in a bike: the steam engine, the electromotor, petrol or even the jet engine. But only in 21st century high-grade folding electric bikes has reached apogee and completeness.

Electric Bike by Pedego

Friday, April 2, 2010

Salt and Dirt of the Dead Sea

Salt massage

Natural salt of the Dead Sea is ecologically-pure mix of 26 minerals and microcells. Water of the Dead Sea represents the concentrated solution of the diversified salts and minerals (350-420 g/l), that ten times more than in any other reservoir of the world. The mass fraction of chloride of sodium (table salt) in the Dead Sea does not exceed 12-15% (in other seas on the average 70%).

Salt effect of the Dead Sea

Salt the Dead SeaSalt of the Dead Sea reduces weariness, improves a vitality, and also has medical influence at various diseases. 100% Dead Sea Salt gives the chance to feel effect from stay on the Dead Sea. Salt of the Dead Sea apply as antiallergic, anti-inflammatory and a sedative. Regular application of salt baths 2-3 times a week favorably influences all organism.

Cosmetics of the Dead Sea apply as medical, preventive, toning up and cosmetic means. Unique properties of Dead Sea Cosmetics give the chance to take pleasure SPA everywhere where it is convenient.

Besides, preventive Bath Salts is recommended to people with a problem skin, with high allergic dependence (also with a bronchial asthma, a neurodermatitis). If you choosy, possibly you will be interested by the information about Bath Salt Guide.

Extraordinary dirt

Medical dirtThe medical dirt of the Dead Sea has curative an effect at skin diseases. Mud applications on a skin of hair are effective at dandruff treatment, for strengthening of roots of hair, at early loss of hair.

Dead Sea irt in the form of warm compresses — an effective remedy for treatment of articulate diseases. The dirt of the Dead Sea facilitates the rheumatic, muscular and articulate pains containing in a dirt of the Dead Sea mineral substances, get into fabrics and blood and reduce inflammatory processes in joints.

The dirt of the Dead Sea makes active a metabolism, improves supply of fabrics by oxygen. Sinews deeply get warm, blood vessels extend, blood circulation and a lymph improves, from the inflammatory centre slags are washed away, the organism is cleared, and painful sensations begin to decline.

Scrubbing with Dead Sea Salt