Sofas are hazardous to health

Public organisation Sreate a Movement urges youth to move more and correctly to eat.

According to organisation Sreate a Movement — the principal view of movement at modern youth is an immovability.

Really, basic body of interaction with a reality at modern teenagers of a steel of an eye — staying time most part behind the computer and the TV, and also eating food dust, teenagers have every chance to die before the parents. Brilliant idea MacLaren McCann Calgary — to represent the died teenager not in a coffin, and on a sofa with the panel in a hand.

The active way of life is not about us

Sofas kill

Monsters hint at how much the unnecessary is pushed by children in the stomachs and as a lot of time lose, being played with various technics. Motto Сreate a Movement — "Eat smart, move more".

Them cars do not interest

Sad creative on a theme of children's death rate on roads from Belgian agency Happiness.

"Children see road in another way" — such sense accompanies the public message of the organisation with the sad name "Parents of victims of car accidents".

To kids the road looks diferent

Attention — children!

Belgian agency Happiness has shown, how "in another way" to children the road sees: having played, they see cars which have hidden behind balls and a balloon.
Printing campaign calls drivers for cautious driving in places where there can be children.

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

The advertising board-invalid encourages invalids

On a publicity board from the Warsaw branch of agency TBWA — simply inscription «This billboard still works. So can you».

Billboard-invalid

Social rehabilitation of invalids

Organisation Fundacja Aktywnej Rehabilitacji is engaged in protection of the rights of invalids and also that is important, socialise them: through social advertising in which they try to prove, that physical inability yet the life end.

Advertising Agency: TBWA, Warsaw, Poland
Creative Director: Pawel Borowski
Art Directors: Sunil Nair, malgorzata Koterba
Copywriters: Sunil Nair, Joanna Leszczynska

Sex with a pistol

Channel MTV has presented a series of prints of propagation of safe sex.

On what this sleeve alone laying on asphalt is similar?
Why the guy aims in the girl from a pistol?
What for in a condom have thrust a bullet?

Propagation of safe sex

Sex without condoms kills

All is simple — Portuguese Ogilvy realises idea of an advertising campaign of channel MTV, propagandising safe sex. According to founders, the man who does not use a condom, represents threat, comparable with the weapon. The idea is interesting, but is a little one-sided.
If the man — threat of transfer of infections, the woman for the man — similar threat. If to assume, that Portugueses meant undesirable pregnancy sleeves and the weapon here look obvious search.

Girls, protect yourself.
Demand your partner to wear a condom.
Advertising Agency: Ogilvy, Portugal
Creative Director/Copywriter: Edson Athayde
Art Director: Maria Amorim

The most effective proof for smokers

In Singapore agency DDB Worldwide have found a new effective horror story for smokers. Really terrible.

Antinicotinic campaign

They have fairly decided, that the maximum effect for smokers persuasive words of Singapore Ministry of Health, not abstract photos, and demonstration face to face the real probable consequences of smoking possess not.

Smoking — the reason of cancer diseases

In business and shopping centre of Singapore some days people could see the doctor, the nurse and the person in an invalid carriage with an inscription «Smoking is the cancer reason». The person looked not in the best way, that is not surprising. Because it was the real patient dying of a cancer of lungs.

Agency: DDB Worldwide, Singapore
Creative Director: Terrence Tan
Art Directors: Khoo Meng Hau, Sin
Copywriters: Daniel Ko, Jimmy Yar
Account Management: Jimmy Yar, Adeline Chang, Stella Pok