To carry a knife in the Great Britain is a laughing-stock

The police of the Great Britain has started social campaign under the name "Ridiculous", developed by agency Miles Calcraft Briginshaw Duffy to stop "Knife Culture".

Knife Culture

In England even there was a special definition — Knife Culture. It when schoolboys carry with themselves a cold steel and prefer certain style in clothes. Usually they put on hoods.

Such teenagers have already earned reputation especially dangerous, capable to kill the person. Only for last two years at teenagers have selected 60,000 knifes.

With a knife you look as the idiot!

Dangerous driver's dreams

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.

Not to sleep during driving!

A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

Dangerous pink dreams

Karl Lagerfeld and social advertising

The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.

Design protective waistcoat

At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.

According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.

Karl Lagerfeld for personal safety

According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.

Open your eyes on fat

BBH London has presented a new advertising campaign for public organisation World Heart Federation.

Fat — is dangerous!

Dangerous fat

Sex without a condom is similar to free falling

Agency Advantage (Luxembourg) has compared sex without a condom to free falling.

Sexual flight

In an advertising campaign for Ministry of Health, the agency has shown falling people who thus make love.

Homosexual flight

Tagline: To be thrown in air without protection. It is dangerous.

Leaving on road, you walk in danger

In New Zealand, as well as in any other country of the world, people annually perish, passing road to not put places. Agency Ogilvy New Zealand struggles with this problem by means of advertising on asphalt.

The car have compared to a shark

Auckland City Council has ordered campaign which calls "Don't step into danger", equating danger from the car with a shark, a volcano, a snake.

Dangerous road

40 stars of show business in invalid carriages

Romanian agency Arsenoaiei and Matasel has set more than 40 stars of show business and sports of Romania in invalid carriages to lower breakdown susceptibility on country roads.

Something effective and very inexpensive

The police of Bucharest disturbed by increasing number of incidents on roads to winter months and consequently and an increasing death-roll and wounded men, has addressed in agency Arsenoaiei and Matasel with the request to think up something effective and very inexpensive. Because money for media at police is not present.

The agency has decided to make a start from the main reason of any person which it is not very attentive on road: «With me precisely happens nothing».

The person has not got used to see itself from a role of a victim, however he has got used to compare itself to favourite celebrities, to sympathise with them, to imitate.

Show business stars in a role of invalids

Campaign has received the name «the Invalid there can be everyone».
The police was possible manage with more than forty representatives of a scene, TV, cinema, sports that they have appeared on screens of TVs in news and various teleshows in invalid armchairs and have told about danger on roads

On assurances of agency, stars of carriages has seen about 5 million televiewers of Romania, and number of emergencies has decreased almost on 20%.

Osama bin Laden has marked out the reason of the conflict to the USA

The leader of "al Kaida" Osama bin Laden in the last audioreference has declared that for the USA dangerously cooperation with Israel.

About it on September, 14th reports Reuters.

"The reason of our dispute with you — your support of your ally of Israel occupying our lands in Palestin", — the head of the terrorist organisation has told.

Also bin Laden has urged Americans to end operations in Afghanistan. "If you choose safety and the termination of wars as show polls, we are ready to respond", — the leader of "al Kaida" has declared.

Thus bin Laden has told that considers the US president as the person of no character, incapable to stop war. The leader of terrorists has declared that administration Obama's continues a heading of its predecessor George Bush.

Bin Laden's audioreference has been transferred on air of television channel As-Sahab controlled by "al Kaida". Record was broadcast against a photo of the leader of the terrorist organisation.

Photo by ©AFP

What it will turn out if to mix two cars?

At collision of cars Volvo and Volkswagen the new mark of car Volvokswagen can turn out.

Belgian agency Duval Guillaume (Antwerp) has developed social campaign about safe driving, having shown that is formed at collision of 2 cars.

Social radar-detectors

Branch of police of city Elm Grove (USA, Wisconsin) and advertising agency Cramer-Krasselt have presented social campaign against excess of speed on roads.

On posters current speed of the car, moving nearby billboards is placed. Together with it, the figure is introduced in the basic message, for example: «42 000 dollars of expenses on failure», «30% chance to have an accident», «46 days in hospital».

Slogan: Slower is better.

About chickens in ear-phones

Children's television channel Nickelodeon has united with organisation Safe Kids USA and has started in States the television spot which has been thought up by director Harry Cocciolo from Tool.

Nickelodeon tries to influence rather adult part of the audience — on teenagers. Which go with players, correspond a constant with friends on sms and endlessly crack by phone. That at road transition can affect in the most sad image.
In a roller «Chicken» the famous is beaten to Americans a joke, which already more than 160 years. It is a riddle «Why did the chicken cross the road?». To a hen from a riddle have given a kind of the teenager which it is important and very inattentive with a iPod player in ears goes on sidewalk, and then also inattentively tries to pass road.

After the down and feathers have settled on asphalt, in a shot there is an invited star — actress Jennette McCurdy which name does not speak anything to adults, and here to children and teenagers the actress is known as Sam Puckett from show iCarly.

«It is unimportant, why you pass street. To pass road, you need to show attention. Cease to correspond, hide mobile, switch off music... And it is a hen-stuntman»

«Cow» — shocked world community

Spot «Cow» about danger of the writing sms at the wheel, left three weeks ago, many already named the most powerful social advertising.

Television critics of the USA already with might and main argue, whether not too shocks a social spot of potential televiewers. And in the meantime, the given spot, curiously and uncompromisingly named Gwent Police Department «Cow — the Film which will force you to stop to write messages at the wheel» provokes headings worldwide, and all press has focused the attention to the extremely severe display of the road tragedy which have happened because of three inattentive girls, one of which wrote sms, driving the car, and entailed weight of terrible death and serious physical and moral traumas.

The director of film Peter Watkins-Hughes has told to edition Boards about creation of a social spot.

“The death in road incidents is the greatest murderer of young men in Britain at the age from 13 till 35 years. And it is frequent, emergency conditions use of mobile phones at the wheel are the result. What for to give all life to tell to someone, what you, similar, will be late minutes for five? It not seems to me it is fair. In this country driving and simultaneous use of a mobile phone illegally, but the majority of young men does not understand why. And so this social message urged to fill the given blank”.

Attention: 18+

Behind The Scene

Dangerous hobby

“Gambling. It’s just as addictive.
If you’re concerned with your own or someone else’s gambling, visit www.bellwood.ca or call 1-800-387-6198.”

A Safety Precautions — the Above All!

Safety Precautions Ignorance

Lawn-mowers in the opinion of children it is very cheerful

Agency Serve (USA) has presented, as lawn-mowers look in the opinion of children.

Lawn-mower to children not a toy!

You see a lawn-mower, children see entertainments. That is why annually there is a set of wounds from which the agency wishes to neglect.

Dangerous lawn-mower