Wish to slip in any cracks?

The Classic Partnership Advertising advertises a cream for growing thin Gold Shape by means of an obvious hyperbole.

Effective weight loss

On a print of cream Gold Shape it is visible only female leg. The creative thought informs to target audience that fact, that this woman has grown thin by means of a cream so, that has climbed through in a narrow door crack.

Very effective weight reduction

Original antinarcotic campaign

Australian organisation Drug Aware has started rather unexpected antinarcotic campaign, having told history about the girl with the camel hump.
This campaign not so much the presented updating of the person, and the message addressed to the Australian youth which now has fun on summer parties where, naturally, abuses alcohol and «the preparations expanding consciousness» is unexpected.

Congenital lack

The three-minute online film is a history of the girl which was born with rather impressive hairy camel hump on a back. And she should live somehow with it — to try to conduct a usual normal life of the teenager, to fasten relations, to buy clothes, to go on a beach. Director Corrie Jones it is masterful has shown as it is necessary the girl with a congenital lack — the girl inconveniently, but the girl has reconciled.

Drink a water large quantity!

As pluses in a hump undoubtedly are. Before each party she can drink a water large quantity, that essentially reduces harm from alcohol and drugs.
Agency The Brand Agency has found the message which obviously will not cause tearing away in youth which above all hates lectures of "wise" adults: «Drink? Lines with you. But, besides alcohol, drink as much as possible water».

Your change can change lives

Within the limits of social campaign against children's prostitution agency BBH London has placed interactive video-posters in city streets.

Fund of the help to children

The British organisation of the help to difficult children and teenagers Barnardo's has started campaign «Turning Children's Lives Around», called to pay attention to a problem of children's sexual violence and to collect donations in fund of the help to children, the tyrants who have fallen by victims.

Interactive thanks

The main heroine of campaign was the girl-teenager who has acted in film in TV a spot, and also has appeared on the interactive video-posters placed at bus stops and streets of London. The posters supplied in capacities for donations, represent the girl hammered into a corner. When the passer-by endows a coin, the girl lifts eyes and smiles in a gratitude sign, and on the screen there is an inscription "Thanks".

In Ogilvy New York have thought up city Hopenhagen

Agency Ogilvy & Mather New York to December conference on change of a climate in Copenhagen СОР15 has developed campaign «Hopenhagen».

Scraps of human faces

The campaign name is formed from association of words «Copenhagen» and «hope», that already should show the attitude of people to a problem of change of a climate and what expect from conference in Copenhagen.

Actually campaign consists of a spot, three prints and a site. The central idea has been found in collages of photographer John Clang which makes of scraps of portraits of new freakish people. It became a symbol of unity of mankind which can declare the relation to climate change by a uniform voice.

We can change a climate!

Tagline: «6.8 million people. One voice. Together we can struggle with climate change. Join movement on hopenhagen.org».
Tham Khai Meng, worldwide creative director, Ogilvy & Mather: «John Kleng has transferred thought on association of citizens of the world during this moment. This idea shows a variety of mankind and as all together we can make something with climate change».

John Clang, the photographer: «My work shows citizens of city Hopenhagen, people of all age, races and the nationalities uniting in support of positive movement. For video have photographed 100 inhabitants of this city, which have united to share the message of hope of the best planet. You have no value, where do you live or whence. If you trust in the best future for our planet and more worthy life, you citizen Hopenhagen».