Sex with a pistol

Channel MTV has presented a series of prints of propagation of safe sex.

On what this sleeve alone laying on asphalt is similar?
Why the guy aims in the girl from a pistol?
What for in a condom have thrust a bullet?

Propagation of safe sex

Sex without condoms kills

All is simple — Portuguese Ogilvy realises idea of an advertising campaign of channel MTV, propagandising safe sex. According to founders, the man who does not use a condom, represents threat, comparable with the weapon. The idea is interesting, but is a little one-sided.
If the man — threat of transfer of infections, the woman for the man — similar threat. If to assume, that Portugueses meant undesirable pregnancy sleeves and the weapon here look obvious search.

Girls, protect yourself.
Demand your partner to wear a condom.
Advertising Agency: Ogilvy, Portugal
Creative Director/Copywriter: Edson Athayde
Art Director: Maria Amorim