Wednesday, September 9, 2009

Royal Life Saving: do not drink and do not sink

The agency 303 has developed a series of prints for Australian organisation Royal Life Saving which deals with problems of accidents on water with children and adults.

The advertising campaign warns against bathing in a condition of alcoholic intoxication.

Slogan: «Almost half of all adult drowning deaths involve alcohol».

Beer glass

The sinking person

The sunk boy

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