40 stars of show business in invalid carriages

Romanian agency Arsenoaiei and Matasel has set more than 40 stars of show business and sports of Romania in invalid carriages to lower breakdown susceptibility on country roads.

Something effective and very inexpensive

The police of Bucharest disturbed by increasing number of incidents on roads to winter months and consequently and an increasing death-roll and wounded men, has addressed in agency Arsenoaiei and Matasel with the request to think up something effective and very inexpensive. Because money for media at police is not present.

The agency has decided to make a start from the main reason of any person which it is not very attentive on road: «With me precisely happens nothing».

The person has not got used to see itself from a role of a victim, however he has got used to compare itself to favourite celebrities, to sympathise with them, to imitate.

Show business stars in a role of invalids

Campaign has received the name «the Invalid there can be everyone».
The police was possible manage with more than forty representatives of a scene, TV, cinema, sports that they have appeared on screens of TVs in news and various teleshows in invalid armchairs and have told about danger on roads

On assurances of agency, stars of carriages has seen about 5 million televiewers of Romania, and number of emergencies has decreased almost on 20%.

The advertising board-invalid encourages invalids

On a publicity board from the Warsaw branch of agency TBWA — simply inscription «This billboard still works. So can you».

Billboard-invalid

Social rehabilitation of invalids

Organisation Fundacja Aktywnej Rehabilitacji is engaged in protection of the rights of invalids and also that is important, socialise them: through social advertising in which they try to prove, that physical inability yet the life end.

Advertising Agency: TBWA, Warsaw, Poland
Creative Director: Pawel Borowski
Art Directors: Sunil Nair, malgorzata Koterba
Copywriters: Sunil Nair, Joanna Leszczynska