Parisian agency TBWA/MAP has continued campaign for public organisation Douleurs Sans Frontieres (the Pain without borders), begun in April of this year a series of prints.
Recurrence of a pain
Messages Douleurs Sans Frontieres speak about a pain tested by people in the countries where there are confrontations where hunger and poverty. About a pain not only physical, but also certainly moral. Especially DSF underlines recurrence of the nature of a pain, and also what to struggle with a pain it is necessary constantly.
The television spot opens idea of printing campaign in more details. The pain is an infinite conveyor of constant psychological and physical sufferings. The protagonist of a spot — the boy who despite all horrors continues to keep and go, but the boy again and again appears in the same situations.
Cyclic life
The campaign purpose — to make so that people have reflected on a pain of other people and have helped them by means of donations.
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