Slaves to tablets: men in advertising of the Brazilian viagra

Representing action of a preparation for men Powerful Orange, the Brazilian advertisement makers have slightly gone too far in the product image.

It is clear, that the communicative base of advertising of a preparation for men Powerful Orange is under construction on idea such "the assistant for men" which can incur physiological problems and allow guys to take pleasure simply in a life. However creators Arteria Comuncação have a little bent — and tablet Powerful Orange looks any more the assistant, and importunate the third superfluous.

Idea artistic realisation — romantic relations, warm tone and sincere feelings — at high level, but the tablet smiling in all mouth obviously breaks idyllic mood of prints.