In Europe have defined the best advertising against AIDS

TV-spots developed by the Belgian office Euro RSCG Life, have been named by the best European social campaign for HIV prevention.

Clip & Klar Europe 2009

Within the limits of 12 European conferences, devoted to HIV questions, Mr. Thierry Martin, the director of the organisation “Plate-forme Prevention Sida” for which these TV spots have been developed, has received a prize “Clip and Klar Europe 2009”.

This prize has been awarded jury which consisted of experts in the field of communications and representatives of the organisations struggling with distribution of a HIV.

The purpose of campaign which has been started during summer vacations of 2009, was to explain to 15-25-year-old girls and young men, homosexuals necessity of use of a condom and to push them speaking about it prior to the beginning of sexual intercourse.

Please, use a condom!

Travel to the cancer country

Brazilian hospital Hospital de Câncer de Barretos asks to help with struggle against a cancer, having made donations.

Give money for cancer research!

Printing campaign from agency MatosGrey/G2 shows cages of a cancer and travellers about them.

Offer on cancer research!

To carry a knife in the Great Britain is a laughing-stock

The police of the Great Britain has started social campaign under the name "Ridiculous", developed by agency Miles Calcraft Briginshaw Duffy to stop "Knife Culture".

Knife Culture

In England even there was a special definition — Knife Culture. It when schoolboys carry with themselves a cold steel and prefer certain style in clothes. Usually they put on hoods.

Such teenagers have already earned reputation especially dangerous, capable to kill the person. Only for last two years at teenagers have selected 60,000 knifes.

With a knife you look as the idiot!

Victim of terrible road accidents

Advertising prints with awful pictures of a consequence of driving in a state of intoxication anticipate harmless inscriptions like "He ordered the Prawns", "He tripped on the dancefloor", "He bumped into the pool table".

Banal drunkenness

Agency Marketforce (Australia) has disguised drunkenness at the wheel for hackneyed phrases. However the text explains, that before these events more low, they were already drunk, and then also have sat down for a wheel.

Has taken alcohol — do not sit down in the car!

Listen: ear-phones kill people!

DDB Sydney (Australia) has started social campaign which lifts a theme of a carelessness of pedestrians on the road, caused by use of ear-phones.

The agency underlines, that the set of teenagers dies, listening to the iPod's during street transition.

Ear-phones-murderers

Ipod — kills!

The creative idea shows wires from ear-phones as a chalk which lead round bodies of victims.

Social Projects: Stop Smoking!

If a cigarettes no off — they kill you!

A cigarettes have killed many people, STOP IT!

As could and as it has turned out

The New Zealand transport agency was disturbed by a problem of excess of speed on city roads and has started in a television aether campaign «Slow Down».

Campaign about necessity of observance of a high-speed mode for a city was developed by creative agency Clemenger BBDO.
Speech in a spot «Urban Speed» has gone how events could develop at the put speed and as they develop at excess even on 10 km/h.

The minute spot, shows to the spectator usual day, a usual trip of the young man going in the car with speed of 60 km/h instead of ordered 50. Throughout almost all roller of the spectator calm usual road situations with ease resolved in favour of all participants of traffic. As well as it is necessary, vigilance is lulled to show on purpose then much more fascinating action and to illustrate also the fallen asleep vigilance of the driver.

Which could stop here in thisnd, drive, speed, place if speed was on 10 km/h less.

But has not stopped.