Dangerous driver's dreams

The New Zealand committee on safety of traffic Rodney District Council and agency SAATCHI & SAATCHI NEW ZEALAND have presented an advertising campaign, calling not to sit down a wheel in a sleepy condition.

Not to sleep during driving!

A series of prints shows the dozing driver who already starts to have dreams, but quite real objects "rush" into them from a counter strip.

Dangerous pink dreams

Karl Lagerfeld and social advertising

The known German designer of clothes Karl Lagerfeld has acted in film in an unusual advertising campaign, in an unusual image for itself.

Design protective waistcoat

At the desire of the French inspection of road safety Karl Lagerfeld became the protagonist of the new social campaign which purpose to convince drivers to put on fluorescing waistcoats when they leave at night on highway.

According to the French inspectors, posters with the image of the fashion designer in firm black glasses, an elegant suit, a tie-butterfly and a silly yellow waistcoat should make the necessary impression upon careless drivers.

Karl Lagerfeld for personal safety

According to the new law on traffic, since July, 1st, 2008 each French driver is obliged to have at itself in the car such yellow waistcoat.

The Olympic committee of the USA struggles with "star fever"

Olympic committee of the United States (USOC) and The Advertising Council declared start of the social campaign devoted to a problem of the use of steroids among youth.

False star

Campaign, first of all, is directed what to inform the population on a national problem of use of illegal stimulating preparations.

It is necessary to notice, that the partner of Olympic committee of the USA, and also the sponsor of an Olympic command of the USA is company Johnson & Johnson, one of the largest manufacturers of the goods for health.

The spot "Don't be an Asterisk" tells about the young man, a star of a school command which throughout all sports competitions used excitants for maintenance of the physical form. The moment of solemn delivery of the main award has been marked by general contempt when on a forehead at the protagonist the small star has got out. Shameful defeat of the person and a pure victory of steroids.

Star forgery

The voice behind a shot speaks: "Eventually, all know, who you are actually. A false star".

Stop to smoke and you will live before interesting events....

Brazilian public organisation ADESF and agency NEOGAMA BBH foretell great opening in the future which those who will stop to smoke can see only and accordingly will live more.

The future which you will not see if will smoke

The near future

Open your eyes on fat

BBH London has presented a new advertising campaign for public organisation World Heart Federation.

Fat — is dangerous!

Dangerous fat

Sensoa: do not hold in itself questions on sex

Sensoa, the Belgian governmental organisation on prevention of venereal illnesses, has started original and very curious campaign with an appeal — to know all about sex.

Know all about sex!

Not to ask about sex!

To be the addict — that can be worse?

Organisation Partnership for a Drugfree continues advertising campaign Above The Influence.

Instead of want-whether to poison?

A series of posters shows, as various wreckers, such as cockroaches and rats, recommend each other the poison intended for their destruction. Thus drugs contact poison which will inevitably destroy the person.

Drugs are a poison!