Axe Canada and advertising agency Zig have mocked at a general trend of care of environment.
Collective shower
On the Internet socially-ironical campaign about economy of water resources of the Earth is started. Use of smaller volume of water is offered by means of collective acceptance of a shower.
Pleasant safety of water
Axe tutorially informs, that five persons, taking each individual shower, spend 1,500 litres of water. And five persons under one shower — 300 litres. Well and besides, it not only is useful, but also it's very pleasant.
